Marketing Specialist

Summary

Join Packt as our Marketing Specialist and play a pivotal role in driving the growth of TechLeader, a fast-growing product-led brand creating premium GenAI case studies. You will be responsible for executing and evolving the go-to-market (GTM) strategy, managing content distribution, community engagement, contributor promotion, and newsletter growth. This role demands a strategic doer who thrives in 0-to-1 environments and wants to shape the marketing playbook. You will define and execute the full-funnel marketing strategy, ensuring our products reach the right audience of AI and tech decision-makers. As the operational lead, you will oversee GTM execution, content distribution, analytics, and paid marketing. This is a remote-first role offering flexibility and the opportunity to grow within a trusted brand.

Requirements

• You’ve done the hard yards in growth, GTM, or brand marketing roles — and can point to real traction and impact
• 5+ years in marketing, GTM, or growth roles with direct ownership and execution responsibility
• Demonstrated success in launching or scaling early-stage brands or verticals — ideally with B2B/tech products
• Deep understanding of content-led acquisition, buyer journeys, and executive-level packaging
• Strong instincts for format design and platform fit; especially for LinkedIn, Substack, and paid media
• Proven ability to plan and deliver multi-week, multi-channel GTM campaigns
• Hands-on with Google Ads, Meta, Canva, Descript, Notion, Typeform, Figma, and analytics tools
• Comfortable working with performance dashboards, interpreting data, and pivoting based on real signals
• Familiarity with newsletter funnels, audience segmentation, social targeting, and growth automation

Responsibilities

• Own and execute TechLeader’s GTM strategy across LinkedIn, X, YouTube, Substack, Medium, Reddit, and Circle
• Plan and publish high-signal content 5–6 times per week in sync with product launches
• Design and run integrated campaigns for each drop — case studies, tools, newsletter issues, events
• Coordinate AMA events, contributor co-promotions, quote drops, and partner spotlights
• Build and manage relationships with influencers, contributors, and external publications
• Strategically plan and optimize paid campaigns across LinkedIn, Google, and Meta to drive awareness, lead gen, and conversions
• Run targeted paid boosts and retargeting for high-performing content
• Leverage tools like ChatGPT, Claude, Descript, Synthesia, and Gamma to create multi-format content
• Clip videos, script posts, generate summaries, and automate visuals using AI workflows
• Build repeatable systems to convert raw interviews into distribution-ready assets
• Identify opportunities to streamline packaging, scheduling, and personalization with AI
• Define and track KPIs: reach, followers, signups, downloads, engagement, and conversions
• Set up dashboards for weekly reporting across social, newsletter, and product campaigns
• Analyze performance to refine copy, creatives, CTAs, formats, and platform mix
• Translate user and campaign signal into actionable GTM and product recommendations
• Maintain a 30-day rolling content calendar in collaboration with editorial and design
• Repurpose product insights into carousels, shorts, threads, clips, landing pages, and tools
• Coordinate contributor assets and timelines for each campaign
• Support blog, Substack, and Medium with optimized, scheduled content
• Develop and document repeatable playbooks for distribution and amplification
• Engage contributors across LinkedIn, Circle, and Reddit — including DMs, tags, and promotion loops
• Monitor and respond to inbound comments, DMs, and community feedback
• Seed and participate in relevant GenAI discussions (Slack, Discord, Reddit, etc.)
• Manage AMA logistics, contributor interactions, and occasional community surveys

Preferred Qualifications

• Background in AI, SaaS, tech media, or developer tools
• Experience with distribution dynamics across Substack, Reddit, Medium
• Basic knowledge of SEO, analytics tools, and A/B testing

Benefits

• Bonus scheme
• 5 day working week
• 25 days annual holiday (plus bank holidays)
• Flexible hours: choose how, when, and where you work within India
• Training programs and Certification
• Group Medical Insurance
• Wellness initiatives