Marketing Specialist

Summary

Join Pearl Talent and work fully remotely, collaborating with top-tier startups in the US and EU. As a Digital Marketer and Social Media Manager, you will spearhead content creation and execution, focusing on LinkedIn and expanding to other platforms. You will manage digital marketing campaigns, social media presence, and conduct market research. This role requires at least 3 years of marketing experience, strong writing skills, proficiency in digital marketing platforms and analytics tools, and SEO experience. Pearl offers a competitive salary, direct mentorship, learning and development opportunities, global networking, and a focus on work-life balance.

Requirements

• Minimum of 3 years of marketing experience, preferably in real state or financial industries
• Strong writing and editing skills with a portfolio demonstrating content creation
• Proficiency in digital marketing platforms (Google Ads, LinkedIn Ads) and analytics tools (Google Analytics, SEMrush)
• SEO experience or proficiency
• Proficiency in Adobe Creative Suite
• Excellent project management skills with experience managing multiple campaigns simultaneously

Responsibilities

• Develop high-quality content for blogs, case studies, social media, email newsletters, and thought-leadership articles
• Collaborate with AI consultants to create educational and engaging content about the company’s offerings
• Manage content calendars and ensure timely, relevant, and brand-consistent communication
• Plan, execute, and optimize Google Ads, social media ads, and email marketing campaigns
• Implement SEO and SEM strategies to improve search visibility and drive qualified traffic
• Track, analyze, and report on campaign performance using tools like Google Analytics and SEMrush
• Develop and maintain a strong social media presence on LinkedIn, Twitter, and Facebook
• Engage with the community, respond to comments, and ensure interactions reflect the company’s objectives
• Grow followers and engagement with targeted, visually appealing content
• Conduct market research to identify trends, competitive insights, and audience preferences
• Use data-driven insights to inform marketing strategies and keep the company ahead of industry trends
• Ensure marketing materials align with the company's brand standards and messaging
• Develop branding materials, including brochures, pitch decks, and trade show assets
• Work closely with the design team to create visually compelling marketing assets

Preferred Qualifications

• Experience managing social media content for startups or within the real estate/rental industry
• Previous collaboration with design and marketing teams for multi-channel campaigns
• Familiarity with ad campaign strategy and execution
• Experience engaging with LinkedIn influencers or creator partnerships

Benefits

• Competitive Salary: Competitive salary
• Direct Mentorship: Grow through guidance from international industry experts
• Learning & Development: Ongoing access to resources for professional growth
• Global Networking: Work and connect with professionals around the world
• Work-Life Balance: Flexible hours that support a healthy work-life balance