Marketing Specialist

Summary

Join RYZ Labs as a Marketing Specialist and play a key role in developing and implementing marketing strategies for both clients and the organization. You will design and execute marketing plans using traditional and digital methods, analyzing market trends and consumer behavior to optimize campaigns. This role requires strong campaign management skills, experience with paid media, data analysis, and cross-functional team collaboration. You will work closely with clients to understand their needs and develop personalized strategies. RYZ Labs is a startup studio with remote teams in the US and Latam, offering an environment of autonomy, learning, and growth.

Requirements

• +3 years of experience in Marketing, with a strong focus on campaign management
• A degree in Marketing, Business Administration, Communications, or a related field
• Experience with paid media campaigns and platforms
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience in digital marketing and content production timelines and processes

Responsibilities

• Plan, implement, and oversee effective marketing campaigns across multiple channels, utilizing both digital and traditional strategies
• Administer and optimize the marketing budget to ensure maximum return on investment (ROI) and achieve financial objectives of the projects
• Work closely with client companies to understand their business needs and develop personalized marketing strategies that drive their goals
• Monitor and analyze campaign metrics to identify areas for improvement and adapt strategies accordingly
• Conduct market research to stay informed on industry trends and competitive tactics