Marketing Specialist

Summary

Join our dynamic team as a Marketing Specialist and contribute to the growth and success of Stack Builders. You will develop and implement marketing strategies, increase brand awareness, and drive business growth in a flexible and balanced work environment.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• 3-5 years of experience in a marketing role, preferably in a similar industry
• Proven track record of developing and executing successful marketing campaigns
• Strong understanding of digital marketing principles and best practices
• Proficiency in marketing software and tools, including CRM systems, analytics platforms, and content management systems
• Excellent analytical and data interpretation skills
• Creative mindset with the ability to generate innovative marketing ideas
• Outstanding written and verbal communication skills
• Familiarity with website content management systems and SEO best practices
• Self-motivated and proactive with the ability to work independently and as part of a team
• Detail-oriented with strong organizational and time management skills
• Adaptable and able to thrive in a fast-paced, dynamic environment

Responsibilities

• Conduct market research to identify and analyze industry trends, consumer behavior, competitors, and customer insights
• Plan, execute, and manage marketing strategies through appropriate channels and advertising platforms
• Collaborate with cross-functional teams to create and optimize marketing initiatives
• Create strategies and distribute engaging content for marketing materials, including website copy, social media posts, and promotional materials
• Monitor and analyze campaign performance, providing regular reports on key metrics and KPIs and shaping future marketing strategies based on the business objectives
• Manage campaign budgets effectively, ensuring optimal allocation of resources and ROI
• Manage website and social media content strategy across various channels, collaborating with the team to ensure up-to-date and relevant information
• Design and execute email marketing funnels and nurturing campaigns to drive lead generation and customer retention
• Review and approve copy for marketing materials, ensuring consistency with brand voice and messaging
• Help develop visually appealing and on-brand marketing content ensuring consistent brand messaging across all marketing channels and materials
• Represent the company at industry events, trade shows, and conferences

Benefits

• 15 days of Personal Time Off
• 12 Paid Holidays
• 401(k) + Company Match (up to 4%)
• 100% Employer-Paid Health Insurance
• Professional Development
• A Stack Builders community to support you
• Remote and Flexible Modality