Email Marketing Specialist, Cold Outreach

Summary

Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• Proven experience in outbound email marketing, campaign setup, and optimization
• Proficiency in email marketing platforms (e.g., Instantly.ai, SmartLead, HubSpot, MailerLite)
• Strong copywriting and proofreading skills with an eye for detail
• Familiarity with email automation, segmentation, and A/B testing techniques
• Analytical mindset with the ability to interpret data and derive actionable insights
• Excellent project management and organizational skills
• Strong communication and collaboration skills
• Knowledge of email marketing regulations and best practices

Responsibilities

• Develop and execute outbound email marketing campaigns to generate leads and drive engagement
• Create, proofread, and optimize email content, including subject lines, body copy, and call-to-actions
• Segment email lists based on target audience criteria to ensure relevant messaging
• Set up and manage email workflows, automation, and triggers to streamline campaign processes
• Conduct A/B testing to optimize email performance and improve key metrics such as open, click-through, and conversion rates
• Monitor and analyze email campaign performance using email marketing tools and analytics platforms
• Collaborate with the design team to create visually appealing email templates and graphics
• Ensure compliance with email marketing best practices and regulations, including CAN-SPAM and GDPR
• Stay up-to-date with industry trends, emerging email marketing technologies, and best practices

Benefits

• Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment
• Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best