Customer Marketing Specialist

Summary

Join Roofr's growing Product Marketing team as a creative and data-driven Customer Marketing Specialist to drive customer engagement and ensure a seamless and positive customer experience.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 2-3 years of experience in customer marketing, lifecycle marketing or product marketing
• Strong communication and interpersonal skills
• Strong content creation skills and comfortable owning marketing initiatives
• Familiarity with CRM tools (e.g., HubSpot) and product experience platforms (Pendo, Appcues, Mixpanel)
• Data-driven mindset with experience in customer segmentation and analysis
• A customer-first mentality and passion for driving customer satisfaction and loyalty

Responsibilities

• Create and execute communication strategies to keep customers informed and engaged
• Collaborate with Product Marketing and Product teams to support small feature releases and create customer-centric materials for owned customer marketing channels such as monthly product newsletter and customer webinars
• Build and manage an online customer advocacy program, identifying top customer advocates, developing stories for case studies, and driving reviews, testimonials, and supporting product initiatives like customer research and user testing
• Manage review generation initiatives with 3rd party review sites. (G2, Google, Facebook)
• Collaborate with content teams to create customer-centric materials, including use cases, how-to guides, and training resources that elevate the customer experience
• Work with Product Marketing and Lifecycle Marketing on adoption initiatives by creating marketing material to support the customer throughout their journey. Collaborate on campaigns that reduce churn and increase customer lifetime value
• Partner with the Customer Success and Product teams to gather and analyze customer feedback. Use these insights to develop new product education initiatives, support product adoption strategies, and inform marketing campaigns
• Analyze the effectiveness of customer marketing campaigns, track KPIs (e.g., NPS, churn rate, customer engagement metrics), and optimize strategies based on data

Benefits

• 1st week of employment is mandatory PTO!
• 1 Friday off per month (we call those our laundry days!)
• Company wide paid shutdown for the week between Christmas and New Years
• Flexible time off
• Medical, dental and vision insurance premiums for employees and their dependents
• Generous Parental Leave policy