Marketing Strategy And Programs Manager

Summary

Join LastPass as their Marketing Strategy & Programs Manager, a key leadership role driving marketing prioritization, planning, and execution efficiency across all campaigns and initiatives. This strategic and hands-on position ensures marketing alignment with business goals and effective resource allocation. You will collaborate closely with the CMO and cross-functional teams (sales, product, finance, and operations). The role involves leading marketing planning, managing campaigns, optimizing workflows, and providing executive-level reporting. This is an ideal opportunity for a highly organized and detail-oriented individual with strong project management and communication skills. LastPass offers a remote-first culture, competitive compensation, flexible PTO, generous parental leave, comprehensive health coverage, and continuous learning opportunities.

Requirements

• Multiple years of experience in marketing operations, program management, or GTM strategy within high-growth B2B/B2C SaaS or agency environments
• Proven track record of leading marketing planning, campaign execution, and cross-functional programs at scale
• Strong project management skills with the ability to drive alignment and execution across marketing, sales, product, and finance teams
• Deep understanding of marketing performance metrics, campaign operations, and budget/resource allocation
• Excellent communication, stakeholder management, and executive presentation skills
• Experience working with work management tools, particularly Monday.com
• Highly organized, detail-oriented, and proactive, with the ability to manage multiple initiatives simultaneously
• Strong leadership and influencing skills to drive prioritization and accountability across teams

Responsibilities

• Lead quarterly and annual marketing planning, ensuring alignment with company objectives and cross-functional priorities
• Own and manage the marketing campaign calendar, ensuring clear prioritization and sequencing of initiatives
• Establish a marketing prioritization framework that balances strategic objectives, available resources, and execution capacity
• Partner with marketing leaders to ensure marketing campaigns and GTM initiatives are aligned across content, demand generation, digital, website, marketing operations, product marketing, and brand
• Own the executional rigor of marketing programs, ensuring all teams operate efficiently and effectively
• Develop and optimize workflows, processes, and project management tools to improve execution speed and collaboration
• Track progress against key milestones, deliverables, and marketing KPIs, ensuring teams stay on track
• Act as a strategic connector between marketing, sales, product, and finance to ensure alignment on priorities, deliverables, and performance
• Facilitate regular marketing leadership meetings, GTM syncs, and cross-functional planning sessions to drive alignment and execution
• Ensure seamless integration of marketing campaigns with sales motions, working closely with revenue operations and sales enablement
• Provide executive-level reporting on marketing performance, operational efficiency, and campaign effectiveness
• Optimize marketing workflows, ensuring that campaign execution is scalable, repeatable, and effective
• Improve marketing performance tracking by partnering with analytics teams to establish dashboards and data-driven decision-making frameworks
• Support budget planning and resource allocation, ensuring alignment between marketing investments and expected ROI
• Act as a trusted advisor to the CMO, helping shape strategy, presentations, and executive communication
• Support the CMO in managing high-impact strategic projects, board-level reporting, and cross-functional initiatives
• Ensure smooth execution of marketing leadership meetings, offsites, and quarterly planning processes

Benefits

• Competitive compensation
• Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
• Generous Parental leave
• Comprehensive health coverage, dependents included
• Home office setup support
• LastPass families free account up to 5 members
• Continuous learning and development opportunities
• Remote first culture