Digital Marketing Program Manager

Summary

Join Lightcast as the Digital Marketing Program Manager and guide the development of our corporate website, supporting our digital marketing strategy. You will leverage your technical marketing acumen and website development expertise to implement website enhancements that drive traffic, improve conversion rates, and boost engagement. This role involves collaborating across business units to implement a full-funnel digital marketing approach, incorporating ABM strategies. You will monitor site analytics, optimize content, and lead testing of on-site elements. A strong understanding of the labor market and data analytics is crucial. The position requires proven experience in website management and digital marketing within a B2B technology environment.

Requirements

• 5+ years of experience in website management, digital marketing, or related roles within a B2B technology environment
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Proven track record of driving measurable improvements in website traffic, conversion rates, and user engagement
• Hands-on experience with ABM platforms, marketing automation systems, CMS tools, and analytics platforms (e.g., Google Analytics, Demandbase, HubSpot)
• Excellent project management skills, ability to manage multiple initiatives, and flexibility to work in various time zones
• Skilled at balancing creativity with deadlines
• Analytical mindset with the ability to interpret data, draw actionable insights, and communicate recommendations
• Strong collaboration, communication, and stakeholder management skills; comfortable working cross-functionally with Marketing, Product, and web development teams

Responsibilities

• Identify and implement website improvements to maximize traffic, enhance the user experience, and increase conversions
• Develop and prioritize a strategic roadmap for site enhancements in collaboration with website developers, UX designers, and other stakeholders
• Continuously monitor site analytics and user behavior to inform decisions and optimize content, navigation, and conversion paths
• Lead the testing and optimizing of landing pages, forms, and other on-site elements to drive higher conversion rates
• Ensure all website changes adhere to brand guidelines, SEO best practices, security, and accessibility standards
• Serve as the company’s internal expert, advocate for ABM strategies, and collaborate with teams on effective targeting, personalization, and orchestration techniques. Ensure teams understand how to leverage ABM tools for maximum impact
• Identify emerging digital marketing trends and technologies, recommending strategic investments and tactical adjustments
• Support the planning and executing of the company’s digital marketing initiatives, including paid media, email marketing, and content syndication. Benchmark performance against industry standards and make recommendations for improvement

Preferred Qualifications

• An advanced degree is preferred
• A strong understanding of the labor market, data analytics, and the needs of educational institutions, enterprises, and government organizations is a big plus