Channel Marketing Program Manager

Summary

Join Experian, a global tech company in data and analytics, as a dynamic Channel Marketing Program Manager to drive business growth in middle market verticals. This critical role bridges marketing and sales, ensuring successful execution of tailored marketing programs and campaigns that boost pipeline growth and revenue. You will be the primary marketing resource for inside sales and business development teams, developing strategies to generate leads, enhance customer engagement, and build brand awareness. Collaboration with Integrated and Vertical Marketing teams is key to adapting broad campaigns for regional needs and designing custom, channel-specific programs. Success in this role requires strong program management skills, tactical program implementation, and the ability to manage ad hoc requests. You will report to the Director, Vertical Markets and contribute to achieving revenue goals by aligning marketing efforts with regional sales objectives.

Requirements

• Experience in B2B marketing, channel marketing, sales enablement or a similar role with a focus on campaign strategy (3+ years); or equivalent experience
• Project management skills
• Experience with industry-specific market dynamics, buyer personas and customer journey
• Experience creating engaging and sales content
• Hands-on experience with marketing tools like Salesloft, Seismic, 6Sense, or similar platforms
• Undergraduate degree in business, marketing, or communications a must

Responsibilities

• Collaborate with Middle Market Sales and BDR teams to understand regional and channel-specific needs, tailoring marketing efforts to align with revenue goals
• Be the contact between integrated and vertical marketing, and sales teams, ensuring agreement on strategies, messaging, and goals
• Conduct market research to stay informed on industry trends, competitive landscape, and customer needs, using insights to inform marketing campaigns and positioning
• Customize corporate and vertical marketing programs to meet regional/channel requirements, ensuring relevance and influence
• Write and manage sales cadences and email templates in tools such as Salesloft and Seismic, ensuring messaging resonates with the target audience and supports sales team goals
• Use marketing technology and AI tools (e.g., 6Sense, Salesloft, Seismic) to develop personalized, data-driven sales and marketing campaigns
• Provide sales enablement support, including the creation of tools, content, and training resources that enhance sales effectiveness
• Analyze the performance of marketing campaigns to improve results and improve Return on investment
• Be a program manager to ensure seamless execution and agreement of marketing activities across teams; with 30% of time operating as program manager specifically for the vertical marketing team

Preferred Qualifications

Preferably located in Southern California within driving distance to Costa Mesa

Benefits

• 401K with a 4% company match with immediate vesting
• Comprehensive health, dental, and vision plans
• 5 sick days each calendar year
• 12 paid company holidays and 2 paid volunteer days
• Wellness plans, online discounts, employee discounts, pet insurance, employee stock purchase programs, and more
• This is a remote role