Senior Manager of Marketing Strategy and Operations

Summary

Join Twin Health as a Marketing Strategy and Ops Senior Manager and oversee streamlined and efficient marketing operations. This critical role optimizes marketing across all channels, drives strategy, and manages cross-functional initiatives. You will lead marketing campaigns, manage resource allocation, collaborate with various teams, implement AI-driven efficiencies, and train teams on new tools. The position requires proven experience in marketing operations, strategy, and platform migrations, along with strong project management and analytical skills. This remote opportunity offers a competitive compensation package, comprehensive benefits, and a flexible work environment.

Requirements

• Proven experience leading marketing operations, strategy, and platform migrations (e.g., SFMC, Braze, or similar systems)
• 7+ years of experience in marketing strategy, project management, and operations
• Expertise in campaign management across email, SMS, push notifications, paid media, and website
• Strong project management skills with the ability to balance multiple priorities and meet tight deadlines
• Proficiency in Braze, Hubspot, Freshpaint, Salesforce, and corporate website management
• Proficiency with analytics tools and understanding of key marketing KPIs
• Experience managing a team and collaborating cross-functionally with Marketing, Analytics, Data Engineering, and Product teams

Responsibilities

• Lead and manage marketing campaigns across all channels and workstreams to maximize ROI - lifecycle, partner, b2b, content, PR/media, website, and advertising
• Oversee resource allocation and program spend optimization, ensuring efficiency in marketing investments
• Work closely with Marketing, Analytics, Data Engineering, and Product teams to develop and execute marketing strategies
• Identify and implement AI-driven efficiencies to improve resourcing and reduce errors in marketing workflows
• Train teams on new workflows and marketing automation tools to increase adoption and efficiency
• Optimize database quality, segmentation, and actionable reporting to drive more effective marketing efforts
• Collaborate with leadership on budgeting and forecasting efforts for marketing initiatives
• AI AI AI - identify and train marketing on new opportunities for AI to streamline manual operations
• Lead the ongoing training and optimization of marketing tools including Salesforce, Braze, Webflow Hubspot, and Freshpaint
• Ensure seamless automation of workflows to reduce manual work and scale execution across all marketing teams
• Strengthen marketing infrastructure to improve reporting, data accuracy, and tool utilization
• Track campaign performance metrics and provide actionable insights to improve efficiency and conversion rates across all marketing channels and departments
• Establish a data-driven approach to assess ROI, optimize spend, and prioritize marketing initiatives
• Develop comprehensive reporting frameworks in collaboration with the analytics and finance teams
• Measure impact, uncover growth opportunities, and improve EBITDA across all marketing efforts
• Ensure budget efficiency by eliminating waste and improving cost-effectiveness in marketing operations
• Additional duties as assigned

Preferred Qualifications

• Familiarity with marketing automation best practices and multi-channel engagement strategies
• Experience in digital health or a B2B2C marketing environment
• Strong analytical mindset and ability to optimize campaigns for maximum impact

Benefits

• The compensation range for this position is $140,000-$165,000 annually
• A competitive compensation package in line with leading technology companies
• Opportunity for equity participation
• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
• 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
• 401k retirement savings plan