Senior Manager of Marketing Strategy and Operations

Summary

Join Twin Health as a Marketing Strategy and Ops Senior Manager and oversee streamlined and efficient marketing operations. Optimize marketing operations across all channels, drive strategy, and manage cross-functional initiatives. Lead and manage marketing campaigns to maximize ROI, overseeing resource allocation and program spend optimization. Work with various teams to develop and execute marketing strategies, identify AI-driven efficiencies, and train teams on new workflows and tools. Track campaign performance, provide actionable insights, and establish a data-driven approach to optimize marketing initiatives. The role requires proven experience leading marketing operations, strategy, and platform migrations, along with 7+ years of experience in marketing strategy, project management, and operations. This remote opportunity offers a competitive compensation package, unlimited vacation, parental leave, comprehensive healthcare benefits, and a 401k plan.

Requirements

• Proven experience leading marketing operations, strategy, and platform migrations (e.g., SFMC, Braze, or similar systems)
• 7+ years of experience in marketing strategy, project management, and operations
• Expertise in campaign management across email, SMS, push notifications, paid media, and website
• Strong project management skills with the ability to balance multiple priorities and meet tight deadlines
• Proficiency in Braze, Hubspot, Freshpaint, Salesforce, and corporate website management
• Proficiency with analytics tools and understanding of key marketing KPIs
• Experience managing a team and collaborating cross-functionally with Marketing, Analytics, Data Engineering, and Product teams

Responsibilities

• Lead and manage marketing campaigns across all channels and workstreams to maximize ROI - lifecycle, partner, b2b, content, PR/media, website, and advertising
• Oversee resource allocation and program spend optimization, ensuring efficiency in marketing investments
• Work closely with Marketing, Analytics, Data Engineering, and Product teams to develop and execute marketing strategies
• Identify and implement AI-driven efficiencies to improve resourcing and reduce errors in marketing workflows
• Train teams on new workflows and marketing automation tools to increase adoption and efficiency
• Optimize database quality, segmentation, and actionable reporting to drive more effective marketing efforts
• Collaborate with leadership on budgeting and forecasting efforts for marketing initiatives
• AI AI AI - identify and train marketing on new opportunities for AI to streamline manual operations
• Lead the ongoing training and optimization of marketing tools including Salesforce, Braze, Webflow Hubspot, and Freshpaint
• Ensure seamless automation of workflows to reduce manual work and scale execution across all marketing teams
• Strengthen marketing infrastructure to improve reporting, data accuracy, and tool utilization
• Track campaign performance metrics and provide actionable insights to improve efficiency and conversion rates across all marketing channels and departments
• Establish a data-driven approach to assess ROI, optimize spend, and prioritize marketing initiatives
• Develop comprehensive reporting frameworks in collaboration with the analytics and finance teams
• Measure impact, uncover growth opportunities, and improve EBITDA across all marketing efforts
• Ensure budget efficiency by eliminating waste and improving cost-effectiveness in marketing operations

Preferred Qualifications

• Budgeting and resource allocation experience preferred
• Familiarity with marketing automation best practices and multi-channel engagement strategies
• Experience in digital health or a B2B2C marketing environment
• Strong analytical mindset and ability to optimize campaigns for maximum impact

Benefits

• A competitive compensation package in line with leading technology companies
• Opportunity for equity participation
• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
• 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
• 401k retirement savings plan