Marketing Strategy & Planning Manager

Summary

Join dbt Labs as a Marketing Strategy & Planning Manager and become a thought partner to Marketing and GTM leadership. You will drive core planning processes, leverage data-driven insights, and shape strategic initiatives impacting pipeline and revenue generation. This role involves owning marketing planning and forecasting, guiding data-informed strategies, optimizing marketing performance, building and maintaining dashboards, supporting budgeting and headcount planning, influencing cross-functional projects, and communicating insights to leadership. The ideal candidate possesses 4-6+ years of experience in marketing analytics, strategy, or business planning, strong B2B pipeline understanding, advanced proficiency in SQL, Tableau, and Google Sheets, excellent storytelling skills, and proven ability to influence stakeholders. The position offers competitive compensation, including salary, equity, and performance-based pay, along with benefits such as unlimited vacation, 401k, excellent healthcare, and paid parental leave (US employees).

Requirements

• 4–6+ years of experience in marketing analytics, marketing strategy, or business planning
• Strong command of the B2B lead-to-opportunity pipeline and sales lifecycle
• Advanced proficiency in SQL, Tableau (or equivalent BI tools), and Google Sheets
• Excellent storytelling and data visualization skills—able to simplify complex findings into crisp narratives
• Proven ability to influence senior stakeholders and cross-functional peers
• Experience with Salesforce and familiarity with the broader marketing tech stack (e.g., Marketo, Segment)
• Strategic thinker who can operate at both tactical and long-term planning levels

Responsibilities

• Own Marketing Planning & Forecasting: Drive quarterly and annual planning efforts including pipeline targets, campaign forecasting, and strategic growth modeling (ABM, PLG, Self-Serve)
• Guide Data-Informed Strategy: Deliver actionable insights through rigorous data analysis to support marketing tactics, channel optimization, and ROI-based decision-making
• Optimize Marketing Performance: Evaluate campaign and program effectiveness through funnel performance, engagement metrics, and buyer journey analytics
• Build & Maintain Dashboards: Develop and enhance Tableau dashboards in partnership with the data team to enable real-time performance tracking across marketing
• Support Budgeting & Headcount Planning: Partner with Finance and RevOps to support investment decisions and ensure resource alignment with pipeline and revenue goals
• Influence Cross-Functional Projects: Contribute to key GTM initiatives with data-driven recommendations, helping improve execution in areas like PLG and account-based strategies
• Communicate Insights to Leadership: Transform raw data into executive-level presentations that influence strategic decisions and improve operational execution

Preferred Qualifications

• Experience with LTV modeling, attribution methodologies, or PLG metrics
• Familiarity with Python, R, or SAS for more advanced statistical analysis

Benefits

• Salary : We offer competitive compensation packages commensurate with experience, including salary, equity, and where applicable, performance-based pay
• In select locations (including Boston, Chicago, Denver, Los Angeles, Philadelphia, New York City, San Francisco, Washington, DC, and Seattle), an alternate range may apply, as specified below
• The typical starting salary range for this role is: $160,000 - $194,000 USD
• The typical starting salary range for this role in the select locations listed is: $144,000 - $175,000 USD
• Equity Stake*
• Benefits : In the US, dbt Labs offers unlimited vacation (and yes we use it!), 401k with the equivalent of 3% contribution, excellent healthcare, paid parental leave and a home office stipend
• For employees outside the United States, dbt Labs offers a competitive benefits package