Marketing Team Lead

Summary

Join Storable's Marketing Team as a Team Lead to drive growth in the RV & Camping vertical. You will oversee a team of 2-3 marketers, developing and executing marketing strategies for customer retention and new business growth. The ideal candidate possesses strong B2B SaaS marketing experience and a proven track record of scaling marketing programs. Strategic thinking and hands-on execution are crucial, managing a global approach across North America and Australia. This remote-first role requires Pacific Time Zone (PT) location. Competitive salary, benefits, and remote flexibility are offered.

Requirements

• 7+ years of experience in B2B SaaS marketing, with a focus on growth and retention marketing
• Proven experience leading and scaling marketing teams, ideally within technology or software industries
• Expertise in marketing automation (HubSpot required, Pardot preferred) and CRM (Salesforce required)
• Strong understanding of ABM, digital demand generation, paid media, and email marketing
• Data-driven mindset with experience optimizing campaigns based on performance analytics and attribution models
• Excellent collaboration and stakeholder management skills across sales, product, and customer success teams
• Ability to work in a fast-paced, results-oriented environment
• Must be based in the Pacific Time Zone (PT)
• All applicants must be currently authorized to work in the United States on a full-time basis
• Must reside in one of the following states: AL, AZ, CA, CO, CT, FL, GA, ID, IA, IL, IN, KS, LA, MA, MD, MI, MN, MO, MS, NC, NE, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI, WY

Responsibilities

• Develop and execute a comprehensive marketing strategy to drive new customer acquisition in North America while increasing customer retention in the US and Australia
• Work closely with sales, product marketing, and customer success teams to ensure alignment on messaging, targeting, and go-to-market strategy
• Identify and scale high-performing acquisition channels, including paid media, ABM, inbound, and outbound programs
• Drive upsell and cross-sell initiatives within the existing customer base to maximize customer lifetime value
• Recruit, lead, and mentor a team of 2-3 growth-focused marketers, fostering a culture of data-driven decision-making, experimentation, and collaboration
• Set clear performance goals for the team and provide regular coaching and feedback
• Lead with vulnerability, curiosity, and empathy, creating a psychologically safe environment where team members feel empowered to take risks, share ideas, and grow professionally
• Own the end-to-end execution of multi-touch, multi-channel campaigns to drive awareness, demand, and pipeline growth
• Oversee campaign workflows in HubSpot, ensuring seamless integration with Salesforce (SFDC)
• Leverage a programmatic ABM approach to target key enterprise accounts
• Manage the budget and optimize marketing spend to drive efficient CAC and pipeline growth
• Define, track, and report on key marketing performance metrics, ensuring visibility into pipeline impact and ROI
• Partner with RevOps to ensure proper attribution and reporting in Salesforce and HubSpot
• Continuously test and optimize campaigns based on data-driven insights
• Represent the marketing strategy, tactics, and results with the RV & Camping business unit, ensuring alignment with overall business goals
• Build strong relationships with sales and customer success leadership within RV & Camping to ensure marketing efforts support revenue growth and retention
• Collaborate closely with Corporate teams, including Product Marketing, Creative Marketing, and Revenue Operations, to align messaging, brand initiatives, and go-to-market strategies

Benefits

• Generous health coverage for you and your family, including fully paid short- and long-term disability coverage and two-times base salary life insurance
• 401(k) match after 60 days, 100% vested after 1 year
• Employer contribution to your HSA, plus an HRA to help offset your deductible
• Instant access to flexible vacation. We trust you, so we have a ‘take what you need’ vacation policy
• Be More – company rewards and recognition that add up and can be redeemed for personalized gifts and experiences!
• 8 hours of Volunteer Time Off each year and the opportunity to get active in the community by joining one of our offsite volunteer and community service events
• 8 hours of Rest, Relax, Recharge time to care for your mental health
• Access a range of mental well-being resources for yourself and your dependents, including counseling services, stress management programs, and mindfulness workshops
• Fully paid parental leave: 12 and 6 weeks for primary and secondary caregivers, respectively
• Paw'ternity Leave and Pet Bereavement - we understand that pets are a part of the family and have generous time-off policies, which honor that commitment
• Caregiver Leave: four weeks of fully paid time away from work to care for aging dependents or family members, if needed
• $50 monthly home data stipend, plus a home office sign-on bonus of $250
• Fertility care support options to help in your journey towards parenthood
• Access to financial experts to help you make informed decisions and achieve your financial goals
• Direct Student Loan Payment Program, some qualifications and eligibility rules apply
• Competitive salary, benefits, and remote flexibility within PT