Marketing Technology and Analytics Specialist

Summary

Join VisionPoint Marketing, a top North Carolina employer, as a Marketing Technology & Analytics Specialist! This fully remote, mid-level position offers flexibility to work from anywhere in the U.S. You will optimize marketing technology, track and report data, and collaborate with internal teams and some clients. The role involves managing TapClicks, leveraging Zapier, conducting GA4/GTM audits, and analyzing campaign performance. You'll need 3+ years of marketing analytics or marketing technology experience and strong skills in GA4, GTM, and data analysis. VisionPoint offers a strong company culture, health insurance, PTO, and a 401k.

Requirements

• 3+ years of experience in marketing analytics or marketing technology
• Hands-on experience managing TapClicks or similar marketing analytics platforms
• Strong knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM), including tracking implementation, QA, and event setup
• Experience working with Zapier to automate workflows and data integrations
• Ability to troubleshoot tracking issues and implement solutions across marketing platforms
• Strong verbal, written, and interpersonal skills—capable of translating data insights into actionable recommendations

Responsibilities

• Manage and maintain VisionPoint’s instance of TapClicks, ensuring all data connectors and dashboards are properly configured and delivering accurate data
• Develop and refine reporting dashboards in TapClicks based on internal and client needs
• Leverage Zapier to automate workflows, integrate data across platforms, and improve efficiency
• Ensure data accuracy across platforms by troubleshooting discrepancies and implementing solutions
• Assist in managing current marketing technology and automation architecture and implement additions for a seamless flow of data, including integrations with external platforms, data warehouses, and reporting tools
• Conduct QA for GA4 and Google Tag Manager (GTM) implementations, ensuring accurate event tracking and data collection
• Identify tracking gaps and recommend improvements to enhance data accuracy and reporting capabilities
• Implement tracking enhancements to ensure comprehensive event tracking and accurate conversion reporting
• Develop automated validation processes to monitor health and data integrity tracking
• Collaborate with Paid Media, SEO, and Web teams to set up, analyze, and report on digital and traditional marketing campaigns
• Analyze campaign performance and make data-driven recommendations for optimizations
• Conduct data pulls from multiple systems, including marketing automation and CRM platforms (e.g., Salesforce, Slate, Element 451)
• Leverage AI tools to automate the extraction of actionable insights from the data, improving campaign strategies and performance forecasting
• Stay updated on marketing analytics industry trends and contribute to innovation within VisionPoint’s Digital Experience & Analytics team
• Document best practices and analytics workflows, ensuring clear guidance for internal teams
• Support the capabilities, application, and value of TapClicks for both internal users and clients

Preferred Qualifications

• Familiarity with Salesforce, Slate, or other CRM platforms in a marketing analytics context
• Experience with campaign attribution models and multi-touch attribution strategies
• Experience with AWS services, including AWS Lambda, for automation and data management
• Experience with AI-driven analytics tools for delivering insights from large datasets
• An understanding of privacy regulations (GDPR, CCPA) and their impact on marketing analytics
• Experience in higher education marketing analytics

Benefits

• Health insurance
• PTO
• 401k
• Fully remote position with flexibility to work from anywhere in the U.S