Marketing Technology Manager

Summary

Join Xero as a Marketing Technology Manager and build the marketing technology stack powering global media buying, conversion rate optimization, and SEO efforts. You'll be part of a team responsible for configuring, delivering, and integrating SaaS tools to drive ROI and deliver hyper-personalized marketing. Collaborate with Performance Marketing, Regional Marketing, and other stakeholders to build custom solutions. The ideal candidate possesses rich engineering experience, a strong understanding of marketing technology, and the ability to document concepts and workflows. You will implement the Xero Marketing tech stack, adapt to new tools, work with engineering and data analytics, develop data feed infrastructure, and partner with various teams to optimize marketing performance. This role offers a chance to significantly impact Xero's marketing strategy and technology.

Requirements

• Expertise in Marketing Technology platforms such as Braze, Marketo, Salesforce Marketing Cloud, Meta Ads, Google Ads (Tag Manager, Analytics), Smartify, SearchAds360, Segment, and/or Hightouch
• Hands-on coding experience, having contributed to a major company-wide repository
• Strong technical acumen, with the ability to quickly adapt to new tools and technologies

Responsibilities

• Implement the Xero Marketing tech stack to support the deployment of multi-million $ budgets across all geographies and channels
• Join a team of Marketing Developers working on automation, reporting, and feed and creative instrumentation
• Adapt quickly to new to market tools that support campaign creation, creative optimization, measurement, ABM, and more in partnership with a variety of teams
• Work with engineering and Data & Analytics to deliver easily ingestible data from our third party ad platforms
• Work on standing up a headless CMS and content library, assist with the expansion of our Segment CDP including the use of Persona’s to deliver audiences, journeys, and personalization
• Develop the building blocks of our global data feed infrastructure that powers personalization and targeting across all channels
• Work inside our 3P data targeting infrastructure to power granular targeting across channels in partnership with Sales and Customer Engagement
• Partner with Data Analytics to instrument data-sharing pipelines (CAPI, GCLID upload, etc) and continuously improve the quality of the data we share with third-party platforms to improve bidding
• Build APIs that reach from our affiliate platform into our data pipelines, powering fraud detection, attribution and more
• Partner with Customer Engagement to build company-wide understanding of the technical capacities we can use to develop user journeys that drive conversions/upsell
• Partner with Sales on building lead-routing systems and appropriately orchestrate lead flows across self-serve and sales-assisted motion

Preferred Qualifications

Knowledge of AI/LLMs and their application within Marketing

Benefits

• Very generous paid leave to use however you’d like (plus statutory holidays!)
• Dedicated paid leave to care for your physical and mental wellbeing
• An Employee Assistance Program to access mental health care for you and your family
• Health insurance
• Life insurance
• Income protection
• Wellbeing and sports programmes
• Employee resource groups
• 26 weeks of paid parental leave for primary caregivers
• An Employee Share Plan
• Beautiful offices
• Flexible working
• Career development