Xero is hiring a
Marketing Technology Manager

Summary

Join a team of Marketing Developers working on automation, reporting, and feed and creative instrumentation as a Marketing Technology Manager to implement the Xero Marketing tech stack and support the deployment of multi-million $ budgets across all geographies and channels.

Requirements

• Expertise in Marketing Technology platforms such as Braze, Marketo, Salesforce Marketing Cloud, Meta Ads, Google Ads (Tag Manager, Analytics), Smartify, SearchAds360, Segment, and/or Hightouch
• Hands-on coding experience, having contributed to a major company-wide repository
• Strong technical acumen, with the ability to quickly adapt to new tools and technologies

Responsibilities

• Implement the Xero Marketing tech stack to support the deployment of multi-million $ budgets across all geographies and channels
• Join a team of Marketing Developers working on automation, reporting, and feed and creative instrumentation
• Adapt quickly to new to market tools that support campaign creation, creative optimization, measurement, ABM, and more in partnership with a variety of teams
• Work with engineering and Data & Analytics to deliver easily ingestible data from our third party ad platforms
• Work on standing up a headless CMS and content library, assist with the expansion of our Segment CDP including the use of Persona’s to deliver audiences, journeys, and personalization
• Develop the building blocks of our global data feed infrastructure that powers personalization and targeting across all channels
• Work inside our 3P data targeting infrastructure to power granular targeting across channels in partnership with Sales and Customer Engagement
• Partner with Data Analytics to instrument data-sharing pipelines (CAPI, GCLID upload, etc) and continuously improve the quality of the data we share with third-party platforms to improve bidding
• Build APIs that reach from our affiliate platform into our data pipelines, powering fraud detection, attribution and more
• Partner with Customer Engagement to build company-wide understanding of the technical capacities we can use to develop user journeys that drive conversions/upsell
• Partner with Sales on building lead-routing systems and appropriately orchestrate lead flows across self-serve and sales-assisted motion

Benefits

• Very generous paid leave to use however you’d like (plus statutory holidays!)
• Dedicated paid leave to care for your physical and mental wellbeing
• Employee Assistance Program to access mental health care for you and your family
• Health insurance
• Life insurance
• Income protection
• Wellbeing and sports programmes
• Employee resource groups
• 26 weeks of paid parental leave for primary caregivers
• Employee Share Plan
• Beautiful offices
• Flexible working
• Career development