Marketing Tracking And Tagging Specialist

Summary

Join VisionPoint Marketing, a top North Carolina employer, as their Tracking & Tagging Specialist. You will be responsible for setting up, maintaining, and auditing digital tracking systems (GTM, GA4) across a portfolio of higher education clients. This fully remote position offers a high degree of ownership and the chance to influence agency-wide tracking strategies. You will implement and QA tracking systems, build dashboards, automate reporting, and collaborate with other teams. The ideal candidate possesses hands-on experience with GTM, GA4, and similar tools, along with strong analytical and communication skills. VisionPoint offers a strong company culture in addition to standard benefits.

Requirements

• Hands-on experience with GTM, GA4, and web tracking in support of media campaigns
• Experience setting up pixels, conversion events, and custom event tracking
• Familiarity with TapClicks, Looker Studio, or similar dashboard platforms
• Comfortable troubleshooting issues with tag firing, conversions, or data mismatches
• Experience using tools like Zapier for simple automations
• Strong attention to detail and a proactive approach to QA
• Communicates clearly and confidently—especially when explaining tech to non-tech folks

Responsibilities

• Set up and manage tags, triggers, and variables in Google Tag Manager (GTM)
• Implement and QA pixels and conversion tracking for digital media campaigns
• Audit and troubleshoot client GA4 and GTM environments to ensure accurate data collection
• Identify tracking gaps and lead the effort to close them
• Maintain client-facing dashboards in TapClicks and ensure all connectors and data sources are working properly
• Help automate reporting workflows using Zapier and other tools
• Ensure the data we rely on is clean, consistent, and actionable
• Shape how we think about and implement marketing tracking across the agency
• Bring forward new ideas and approaches for scaling tracking and reporting best practices
• Collaborate with Paid Media, SEO, and Web teams to ensure tracking aligns with performance goals

Preferred Qualifications

• Experience with Salesforce, Slate, or Element451
• Familiarity with campaign attribution models or multi-touch attribution
• Awareness of GDPR, CCPA, and the evolving privacy landscape
• Agency or higher ed marketing experience

Benefits

• Health insurance
• PTO
• 401k
• Fully remote position