Marketing Ops Specialist

Summary

Join Roofr, a successful yet early-stage startup, as our Marketing Operations Specialist. You will support the daily execution and optimization of marketing systems and processes, reporting to the Senior Lifecycle Marketing Manager. Key responsibilities include building and optimizing workflows in HubSpot, maintaining data cleanliness, supporting campaign execution, monitoring email deliverability, managing marketing web forms, and pulling performance reports. This role requires 2-3 years of experience in a relevant field with HubSpot expertise and strong analytical skills. We offer a remote-first culture, flexible time off, paid time off, employer-paid benefits, RRSP/401k matching, and generous parental leave.

Requirements

• 2–3 years of experience in a Marketing Ops, Lifecycle Marketing, or a Revenue Ops role with HubSpot Marketing Hub and Sales experience (or a similar CRM)
• Strong understanding of marketing automation, lifecycle workflows, email marketing, and segmentation best practices
• Comfortable working with marketing data and metrics, with the ability to pull reports, spot trends, and maintain clean and actionable data. You love digging into data to make things better
• Familiarity with managing HubSpot integrations and troubleshooting issues across platforms
• Familiarity with data visualization and reporting tools such as HubSpot reports, Amplitude, Looker Studio, Tableau, etc
• Strong collaboration and communication skills—you enjoy working cross-functionally and finding solutions
• Ability to work independently in a fast-paced, high-growth startup environment

Responsibilities

• Build and optimize workflows in HubSpot to support lifecycle campaigns, user journeys, and data hygiene
• Maintain data cleanliness in HubSpot, ensuring proper segmentation, attribution, and lead management
• Support campaign execution by building one-off emails, setting up A/B tests, and tracking performance metrics
• Monitor email deliverability, list hygiene, and health scores to maximize reach and engagement
• Help manage marketing web forms, lead routing logic, and marketing attribution
• Pull reports and build dashboards to surface insights on campaign performance, funnel conversion, and user engagement
• Support integrations across tools (HubSpot, Webflow Optimize, GA4, Zapier, etc.) and identify opportunities to improve efficiency

Preferred Qualifications

• HubSpot Marketing Certification
• Basic knowledge of HTML for email building and troubleshooting
• Hands-on experience with Google Tag Manager, Google Analytics 4, and cross-platform custom event tracking (i.e., sending events to HubSpot)
• Familiarity with JavaScript for web tracking implementation
• Strong understanding of the SMB customer journey, with experience tracking and reporting on fast-moving sales funnels

Benefits

• 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
• 1 Friday off per month (we call those our laundry days!)
• Company wide paid shutdown for the week between Christmas and New Years
• Flexible time off
• 80% employer paid benefits
• RRSP/401k match
• Generous Parental Leave policy
• We host 2 retreats per year and great team building activities
• Ample learning and development opportunities to continue growing your career
• Home office setup stipend
• Internet and phone allowance
• Remote first culture
• Weekly Friday paydays!