Director, Growth Marketing

Summary

Join Paytronix as the Director of Demand Generation Marketing and lead a high-performing team in developing and executing global marketing campaigns. You will oversee the demand generation engine, responsible for a significant portion of the sales pipeline, and collaborate with various teams to drive lead generation and sales. This role involves developing strategies across multiple channels, managing marketing technologies, and reporting on campaign performance. You will also manage a team of marketers, work with external agencies, and ensure consistent brand messaging. The position requires a minimum of 10 years of B2B demand generation experience in a technology company and a deep understanding of digital analytics and marketing technologies. This is a highly visible role crucial to Paytronix's growth strategy.

Requirements

• Minimum of 10 years leading B2B demand generation for a technology company, with a proven track record of successful results
• Bachelor's degree in marketing or business, or equivalent work experience
• Demonstrated experience managing a demand generation team in a rapidly growing global company with a high-performance culture
• Deep understanding of digital analytics, with the ability to identify and manage site and campaign changes based on web traffic and performance analysis
• Comprehensive knowledge of the buyer’s journey, marketing funnel stages, and implementation of diverse marketing strategies across segments
• Proficient in marketing technologies such as HubSpot, Salesforce, Google Analytics, Google Tag Manager, SEMrush, and others
• Ability to thrive in a fast-paced environment and adapt to changing directions as needed
• Excellent communication, collaboration, project management, and organizational skills

Responsibilities

• Oversee the demand generation engine responsible for 67% of the sales qualified pipeline
• Develop and implement strategies across email, webinars, content marketing, paid media, and other channels
• Work with sales development reps (SDRs) and the sales team to deliver marketing qualified leads that convert to sales qualified opportunities
• Partner with marketing, sales, product, and other key functions to deliver effective campaigns
• Plan, measure, and report on the impact of demand generation campaigns and digital initiatives, optimizing ROI continuously. Define and report on metrics to assess the effectiveness of each channel
• Utilize, evaluate, and recommend improvements to the marketing tech stack to boost engagement strategies and performance. Manage all aspects of underlying technologies and analytics, including marketing automation, content management, webinar technology, web visitor tracking, contact databases, and more
• Lead a high-performing demand generation team of 6 marketers, involving yourself in details when necessary and driving strategy when needed
• Work with digital marketing agencies and consultants to plan, execute, and optimize organic and paid search and social media campaigns
• Manage the company website, including content, chat, UX, and SEO strategies to drive traffic and optimize conversion rates
• Ensure consistent brand identity and messaging in content and campaigns, leveraging competitive differentiators
• Create and maintain a campaign calendar and metrics dashboards for visibility, adjusting strategies based on performance. Switch fluidly between analyzing data and presenting business cases to stakeholders, caring deeply about results and the process
• Handle high-volume requests and strict deadlines, making decisions based on overall business objectives
• Thrive on owning and beating ambitious goals, leveraging your team's expertise to bring campaigns to life and showcase craftsmanship in the finished product and results

Preferred Qualifications

Experience in hospitality technology is preferred but not required

Benefits

• Paytronix allows employees to contribute to their 401k through Fidelity with an additional annual flat rate company contribution
• Paytronix offers medical and dental benefits through Blue Cross Blue Shield, and vision insurance through EyeMed
• Paytronix pays 75% of the premium for each of these benefits
• Paytronix offers plans to contribute to Health Savings Accounts (HSA), Health Reimbursement Arrangements (HRA), Healthcare and Dependent Care FSAs
• Employees that are expecting receive a generous Parental Leave offering
• Paytronix offers company-paid Short-term and Long-term Disability, and Life Insurances
• Accrued FTO (Flexible Time Off), off during public holidays, and “floating” holidays
• Paytronix offers an Employee Assistance Program, Tuition Reimbursement, and free LinkedIn Learning membership
• Pet insurance through Wishbone for your furry loved ones. This is at a discounted rate
• Protection from identity theft
• Legal coverage for matters including, but not limited to: home and real estate, estate planning, and elder care