Martech Digital Marketing Specialist

Summary

Join The Credit Pros as a MarTech Digital Marketing Specialist in a 100% remote, full-time role. You will build and execute customer communications across automated channels, manage ad spend across various platforms, and optimize conversion rates. Responsibilities include developing and automating email marketing campaigns, creating compelling content, and monitoring performance metrics. The ideal candidate possesses proven digital marketing experience, strong analytical skills, and proficiency in various marketing tools. The Credit Pros offers a competitive salary, flexible paid time off, company holidays, birthday time off, and health, dental, and vision insurance.

Requirements

• Remote full-time availability Monday to Friday 09:00 AM to 06:00 PM Eastern Time Zone
• Bachelor's degree in Marketing, Communications, or a related field
• Proven experience in digital marketing, with expertise across paid advertising, SEO, SEM,CRO, email marketing, and social media
• Strong technical proficiency in digital marketing tools and platforms
• Hands-on experience with GA4, Google Ads, Meta Ads Manager, Customer.io, WordPress, Zapier, Salesforce, and Jira
• Strong analytical skills with the ability to interpret data, extract insights, and drive strategic decisions
• Exceptional written and verbal communication skills
• Creative thinker with strong problem-solving abilities
• Results-oriented, highly organized, and capable of managing multiple projects under tight deadlines
• Ability to work independently and thrive in a fast-paced, dynamic environment

Responsibilities

• Build & execute all customer communications across automated channels (primarily email, SMS & and push notifications) including the automation that powers them
• Manage and optimize ad spend across platforms such as Google, Bing, Meta, and TikTok to enhance brand awareness, generate high-quality leads, and drive conversions
• Execute Conversion Rate Optimization (CRO) initiatives using industry-leading tools like Unbounce and VHO to improve site performance through A/B and multivariate testing
• Develop and automate email marketing campaigns, including transactional emails, newsletters, promotional outreach, and drip campaigns, to nurture leads and engage existing customers
• Develop and execute campaigns to drive revenue through ancillary monetization strategies
• Lead the creation and curation of compelling, high-quality content, including blog posts, videos, and social media assets, to enhance audience engagement
• Monitor and optimize email and SMS deliverability to maximize engagement and conversion rates
• Create marketing automation workflows to identify and promote cross-sell opportunities, enhancing customer engagement and revenue growth
• Track and analyze performance metrics using analytics tools to identify trends, uncover insights, and provide data-driven recommendations for campaign improvements
• Create reports, dashboards, and presentations that showcase campaign effectiveness, measure ROI, and guide future marketing strategies
• Stay ahead of emerging trends and best practices in digital marketing, paid advertising, email automation, and social media management
• Work closely with cross-functional teams, including Marketing, Sales, and Creative, to align digital marketing initiatives with overall business goals

Preferred Qualifications

• Low-code and no-code automation skills are a nice to have
• Knowledge of the latest AI trends and their applications in digital marketing

Benefits

• Work with a Remote First digitally automated credit repair company which aims at helping Americans attain financial success
• Base Salary: USD $70,000 - $75,000/yr
• Flexible Accruing Paid Time Off
• Company Holidays
• Birthday Time Off
• Health, Dental and Vision Insurance