Remote Media Buyer

Summary

Innovative Metrics is seeking an experienced Search Media Buyer with at least 5 years of professional experience buying media on Google and Bing Platform. The candidate will create, manage, and optimize digital advertising campaigns for direct response in lead generation, signups, or sales at scale. The role offers benefits such as medical insurance, paid vacation, flexible work hours, flexible PTO, professional development, unlimited snacks, and paid lunch every Friday.

Requirements

• At least 5 years of professional experience buying media on Google and Bing Platform
• Experience leading and managing digital advertising campaigns for direct response in lead generation, signups or sales at scale
• Must have working experience creating and optimizing direct response. campaigns on Google/Bing ad platform

Responsibilities

• Develop a comprehensive digital marketing strategy to generate traffic and convert leads, sales or signups from various online properties
• Lead, develop and manage all types of campaigns on the Google/Bing ad platform
• Report on the performance of campaigns and compare to the goals required
• Conduct testing on digital marketing strategies to ensure success and scale
• Strategize to generate scale at the lowest cost possible
• Write and Optimize High Performing Ad Copy

Benefits

• Medical
• Paid vacation
• Flexible work hours
• Flexible PTO
• Professional development
• Unlimited snacks and paid lunch every Friday