Project Growth is hiring a
Media Buyer

Summary

Join a leading provider in the male health sector as a remote Media Buyer, responsible for managing significant ad budgets on Meta platforms, developing digital advertising strategies, and optimizing campaign performance. Requires extensive experience in paid media, direct-to-consumer marketing within the health sector, analytical skills, consumer insights, and proficiency in analytics tools.

Requirements

• Proven Experience in Paid Media: Extensive experience managing large advertising budgets, specifically on Meta platforms
• Platform Proficiency: Expert knowledge of Meta Business Suite and experience with other social media platforms such as TikTok and Twitter
• Direct-to-Consumer Marketing: Strong background in direct-to-consumer marketing within the health sector, particularly male health or wellness
• Analytical Skills: Strong capability to utilize analytics tools to track performance and make data-driven decisions
• Consumer Insights: Deep understanding of consumer behavior, especially in the health and wellness domain

Responsibilities

• Ad Spend Management: Oversee and manage daily ad spending of up to $10K on Meta platforms
• Strategy and Direction: Develop and implement comprehensive digital advertising strategies
• Platform Expertise: Utilize deep knowledge of Meta Business Suite for campaign management, along with proficiency in platforms like TikTok and Twitter
• Audience Segmentation: Conduct detailed audience research and segmentation to tailor campaigns effectively
• A/B Testing: Execute and analyze A/B tests for different ad angles and creative strategies
• Analytics and Reporting: Leverage analytics tools to monitor, assess, and report on campaign performance
• Understanding Consumer Behavior: Apply insights into consumer behavior to refine advertising approaches

Preferred Qualifications

Educational Background: A degree in Marketing, Business, or a related field is advantageous