Media Coordinator

Summary

Join VisionPoint Marketing, a full-service marketing agency specializing in higher education, as an entry-level Media Coordinator. You will support digital and traditional advertising campaigns, performing tasks such as ad quality assurance, research, campaign management, and reporting. This role offers hands-on experience in digital marketing within a collaborative agency environment. Success requires exceptional attention to detail, strong grammatical skills, and a passion for digital marketing. The ideal candidate will possess a bachelor's degree in marketing or a related field, or equivalent experience, and obtain necessary certifications within 30 days of employment. VisionPoint values diversity and encourages applications from all backgrounds.

Requirements

• Possess a Bachelor’s degree in Marketing or a related field or equivalent experience
• Hold or obtain Ads and analytics certification within the first 30 days of employment
• Possess strong grammatical skills
• Possess strong verbal and interpersonal skills
• Demonstrate the ability to thrive within a team environment
• Possess impeccable organizational skills, attention to detail and follow-through
• Demonstrate a passion to deliver work that’s excellent and efficient
• Demonstrate a thirst for knowledge and passion to learn and grow in your area of expertise
• Show a willingness to actively contribute to VisionPoint’s culture and embody our values

Responsibilities

• Work alongside Channel Specialists to execute top-notch campaigns for our higher-ed clients
• Ensure that client ads are error free, both grammatically and technically
• Assist the team in researching keywords, target audiences, competitors, and other areas that will be used in the development of strategy and/or execution of marketing plans, as needed
• Assist Channel Specialists in the upload and execution of campaigns across all digital marketing channels including (but not limited to) programmatic media, SEM, and social media
• Ensure accurate invoicing of media
• Ensure our team has the necessary account access in order to manage client campaigns
• Implement, optimize, and maintain the full-cycle leads management process in collaboration with channel specialists and other project team members
• Test and maintain the seamless transfer of leads to clients by utilizing lead automation software
• Assist with analytics and reporting, as needed
• Learn and maintain knowledge of digital media channels including paid search and paid social
• Participate in various training related to digital marketing, including individual, one-on-one and group sessions

Preferred Qualifications

Possess experience with other marketing and measurement platforms (MailChimp, Salesforce, BrightEdge, R, etc.)

Benefits

• Health insurance
• PTO
• 401k