Media Planner

Summary

Join Unlock Health's Integrated Marketing Media team as a Media Planner! You will be a core member, managing media plans for assigned clients. Responsibilities include developing integrated media plans across various platforms, conducting research and analysis, collaborating with internal teams, and ensuring timely campaign execution. The ideal candidate possesses 1-2+ years of experience in media planning and buying, a bachelor's degree in a related field, and proficiency in both traditional and digital media. Unlock Health offers a competitive salary and benefits package, including health, dental, vision, life insurance, 401k, flexible PTO, paid parental leave, and hybrid/remote work options.

Requirements

• 1-2+ years in media planning and/or buying, preferably in an agency environment
• Experience planning and managing both traditional and digital media
• Ability to establish priorities, work independently, and proceed with objectives with minimal supervision
• Bachelor’s degree in Marketing, Advertising, or a related field
• Proficiency in traditional and digital media landscapes and terminology
• Strong understanding of client business objectives
• Ability to conduct competitive data analysis and interpret target media consumption data
• Solid command of media planning processes and tools such as Guideline, Resonate, SQAD and Vivvix
• Experience in pulling Reach & Frequency (R/F) analyses
• Advanced skills in Microsoft Office applications (Word, Excel, PowerPoint)

Responsibilities

• Work directly with the manager on developing and managing integrated media plans for all assigned clients
• Develop, maintain, and communicate the flowchart to agency and client teams
• Conduct target audience and competitive research and provide analysis
• Evaluate partner opportunities and create client-facing POVs
• Ensure timely creation, organization, and implementation of campaign paperwork, including flowcharts, authorizations, buying goals, IOs, and briefs
• Collaborate closely with programmatic, social, traditional buying, and trafficking teams to ensure campaign success

Preferred Qualifications

• Healthcare experience and/or a passion for healthcare industry
• Collaboration and communication
• Project and time management
• Organization and attention to detail
• Problem-solving and critical thinking
• Adaptability and proactiveness

Benefits

• Competitive Salary
• Health, Dental and Vision benefit packages to fit all types of lifestyles
• Life, Short- and Long-Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program