Associate Media Planner

Summary

Join Avalere Health as an Associate Media Planner and support the team in developing, executing, and monitoring media plans for clients and campaigns. You will contribute to the timely delivery of deliverables, learn internal procedures, and utilize research to develop consumer insights and budget allocations. Responsibilities include developing media plans, compiling research data, utilizing syndicated resources, and crafting RFPs. The ideal candidate possesses a Bachelor's degree, 0-1 year of experience (internship a plus), proficiency in Microsoft programs, strong communication and analytical skills, and the ability to work independently and collaboratively. Avalere Health offers a competitive salary, a generous retirement plan, private medical insurance, comprehensive wellbeing initiatives, and a compelling time-off policy.

Requirements

• Bachelor’s degree required with related coursework in advertising, marketing, and/or communications
• 0-1 year media planning/buying experience (relevant internship a plus)
• Proficiency with Microsoft programs, especially Excel and PowerPoint
• Ability to communicate concisely and clearly, both written and oral
• Strong organizational and analytical skills
• Proven ability to work independently and as part of an integrated team
• Detail-oriented, organized, conscientious, with the ability to multi-task and work well under tight deadlines in a fast-paced environment

Responsibilities

• Help develop media plans; work closely with media planners and supervisors to develop holistic communications plan
• Use qualitative and quantitative research to develop consumer insights, roles of channels, budget allocations, and begin to develop analytical skills
• Compile research and competitive data that will be reviewed by the teams and clients to ensure client is reaching target audience
• Learn to utilize syndicated resources/programs and master basic media math
• Develop tactical components of client media campaigns, such as flow charts, trafficking spreadsheets and budget trackers
• Work collaboratively with Planners at all levels to craft RFPs and brief Investment teams on insights and strategies
• Oversee and coordinate resolution of billing and discrepancies within designated timeframe
• Participate in team brainstorming sessions
• Handle day-to-day client requests along with the team

Benefits

• Generous company pension/retirement plan
• Private medical insurance
• Comprehensive employee wellbeing initiatives
• Compelling time-off policy