Member Marketing Manager

Summary

Join Rightway's high-growth marketing team as a Member Marketing Manager and become a foundational member shaping our member engagement strategy. You will play a critical role in advancing our member engagement strategy, driving member activations, and improving the member experience. This position requires strong copywriting skills, experience creating member marketing collateral, and a data-driven approach to marketing. You will collaborate with various teams to develop and execute engaging campaigns, track KPIs, and present insights to senior leadership. A Bachelor's degree and 4+ years of consumer marketing experience are required. The role offers a competitive salary and the opportunity to contribute to a company transforming healthcare.

Requirements

• 4+ years of consumer marketing experience
• Bachelor’s degree required
• Strong copywriting skills, with experience creating member marketing collateral and internal stakeholder communications
• An analytical thinker with a natural curiosity to dive into marketing data, understand our members, and develop the best ways to engage them
• Execute with an attention to detail that is second to none
• Hold yourself accountable for accuracy and deadlines
• Excellent at balancing multiple priorities in a fast-paced environment
• Act as a strong cross-functional partner with clients and internal stakeholders
• Passionate about healthcare and excited to be a part of a small but skilled team setting out to change healthcare for the better

Responsibilities

• Write copy and develop content, including writing emails, drafting member materials, and deploying campaigns to drive activations and engagement for our members
• Partner with the account management and operations team to define and create engaging and informational content for members
• Use your strategic marketing experience to identify new opportunities for campaigns and collateral that will enhance member engagement
• Work with our design team on assets like flyers, emails, and mailers to support client engagement requests
• Develop bespoke engagement campaigns that resonate with distinct member populations and drive activations
• Track and document the success of Rightway’s main KPIs and member campaigns
• Build monthly and quarterly insights and present them to senior leadership

Preferred Qualifications

• PBM knowledge or pharmacy experience
• Have worked in a B2B2C setting before
• Start-up experience
• Experience with email engagement platforms and creating creative engaging emails. (Iterable, Braze, Customer.io huge bonus)

Benefits

BASE SALARY RANGE: $100-$125K (before bonus potential)