Mobile App User Acquisition

Summary

Join our team as a Paid User Acquisition expert and drive scalable and sustainable growth for multiple apps globally.

Requirements

• 3 years of professional experience in mobile marketing
• At least 2 years of hands-on experience running ASA and UAC campaigns to hit efficiency & volume targets
• Experience using third party mobile attribution tools such as Appsflyer, Adjust, or Kochava to drive effective campaign optimization strategies
• Ability to work on global campaigns and understand the importance of localization on performance and user behavior in mobile-first markets
• Deep knowledge of modern analytics, reporting, and business intelligence tools. Including data visualization tools
• Analytical skills and experience collecting, organizing, analyzing, and disseminating significant amounts of information with attention to detail and accuracy
• Excellent knowledge of marketing landscape and roadmap to deliver improved efficiency and growth
• Self-starting, self-motivated, self-directed, and self-sufficient
• Be up to date with the latest mobile marketing trends, features, and requirements
• BS in Marketing or equivalent industry experience

Responsibilities

• Manage key paid user acquisition channels while targeting performance LTV:CAC/KPI goals
• Manage your channels end to end, including developing channel strategy, defining targeting, managing creatives, setting up campaigns, optimizing campaigns, measuring performance, and driving insights for future campaigns
• Use a data-driven approach & a vigorous testing process to evaluate hypotheses and extract insights on strategy and performance
• Develop a deep understanding of the customer experience and data flow from acquisition and engagement to drive conversions & revenues
• Use reporting and monitoring systems to distill performance to managers regularly
• Collaborate with content creators, including the creative team, to help create new and innovative messaging and customer touch-points
• Align marketing assets with Air Apps' brand ethos and brand identity
• Create and publish engaging copies and content on multiple paid user acquisition channels
• Create and execute user engagement and retention strategies

Benefits

• Fully remote work style that enhances productivity and quality, providing excellent work-life balance
• Annual Bonus
• Air Stipend 3000 USD/year, paid over 12 monthly installments (so you can cover health insurance, home office, learning, wellness, etc)
• Flexible PTO
• Air Conference