Apple is hiring a
Mobile App User Acquisition

Summary

The job is for a Product Marketing Manager at Air Apps, a 100% remote company with over 40 employees. The role involves managing user acquisition channels, developing strategies, understanding customer experience, data flow, and analytics, and collaborating with content creators and the product manager.

Requirements

• Proficient in English
• 3 years of professional experience in mobile marketing
• At least 2 years of hands-on experience running ASA and UAC campaigns to hit efficiency & volume targets
• Experience using third party mobile attribution tools such as Appsflyer, Adjust, or Kochava to drive effective campaign optimization strategies
• Ability to work on global campaigns and understand the importance of localization on performance and user behavior in mobile-first markets
• Deep knowledge of modern analytics, reporting, and business intelligence tools. Including data visualization tools
• Analytical skills and experience collecting, organizing, analyzing, and disseminating significant amounts of information with attention to detail and accuracy
• Excellent knowledge of marketing landscape and roadmap to deliver improved efficiency and growth
• Self-starting, self-motivated, self-directed, and self-sufficient
• Be up to date with the latest mobile marketing trends, features, and requirements
• BS in Marketing or equivalent industry experience

Responsibilities

• Manage key paid user acquisition channels while targeting performance LTV:CAC/KPI goals
• Develop a deep understanding of the customer experience and data flow from acquisition and engagement to drive conversions & revenues
• Use reporting and monitoring systems to distill performance to managers regularly
• Collaborate with content creators, including the creative team, to help create new and innovative messaging and customer touch-points
• Create and publish engaging copies and content on multiple paid user acquisition channels
• Create and execute user engagement and retention strategies
• Manage day-to-day communication with crucial marketing partners
• Track, optimize, and measure campaign performance daily

Benefits

• Fully remote, results-driven work style that enhances productivity and quality, providing excellent work-life balance
• Great opportunities to connect with our international team through coffee calls, team meetings, and hackathons
• Proven startup with significant ambitions
• Flexible work environment, 100% remote
• Apple hardware environment
• Annual Bonus
• Air Stipend 3000 USD/year, paid over 12 monthly installments (so you can cover health insurance, home office, learning, wellness, etc)
• USD200.00 Annual Meet a Team Member Stipend
• Air Academy
• Flexible PTO
• Annual get-together