Leadtech Group is hiring a
Mobile User Acquisition Team Lead, Remote - Poland

Summary

The job is for a Mobile User Acquisition Team Lead at LeadTech, an international company based in Barcelona. The candidate should have 3 years of experience managing a team of Mobile User Acquisition specialists, proficiency in Google Ads, Microsoft Ads, Apple Search Ads, and knowledge of iOS Mobile Attribution and Skadnetwork framework. The role involves leading the Mobile User Acquisition team, creating strategies to optimize visibility, and increasing accessibility of websites and apps.

Requirements

• At least 3 years of experience in managing a team of Mobile User Acquisition specialists
• Experience in PPC mobile campaigns
• Proficient in Google Ads and Microsoft Ads, other search engines ads experience is a plus
• Proficient in Apple Search Ads
• Previous experience in iOS and Android Acquisition campaigns
• Strong knowledge in Google Analytics, MMPs & Firebase
• Knowledge of iOS Mobile Attribution and Skadnetwork framework
• Advanced Microsoft Excel skills

Responsibilities

• Manage and coach a team of highly motivated Mobile User Acquisition Specialists
• Provide direction and leadership to the Mobile User Acquisition team
• Create an efficient workflow to coordinate the creation of high performing campaigns
• Clearly define problems, break down objectives
• Addressing and escalating campaign performance issues
• Identifying growth opportunities, testing hypotheses and scaling winning tests to improve traffic and increase ROI
• Delivering performance reports and insights to the Manager and defining campaign actions accordingly
• Perform periodical competitor analysis
• Work with cross-functional teams, such as data science, project and web development, to create high-quality and relevant ad creatives and landing pages
• Stay up-to-date with the latest trends and best practices, applying this knowledge to improve campaign performance and efficiency

Benefits

• Full-time, permanent contract
• Flexible time off, no blackout dates, plus your birthday, Christmas’ Eve and New Year’s Eve off
• Remote work
• Flextime (7 – 9:30 a.m. / 3:30 – 7:30 p.m)
• Free Friday afternoons (a 7-hour workday!) + 35-hour week in July and August (free afternoons here we come!)
• Enhanced career path designed just for you
• External training budget
• We celebrate all company landmarks