Remote User Acquisition Team Lead

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Leadtech Group

πŸ’΅ $35k-$60k
πŸ“Remote - Poland

Job highlights

Summary

Join our dynamic team as a self-motivated Mobile User Acquisition Team Lead with strong analytical skills to develop strategies and optimize one of our projects' visibility and increase the accessibility of websites and apps.

Responsibilities

  • Manage and coach a team of highly motivated Mobile User Acquisition Specialists
  • Provide direction and leadership to the Mobile User Acquisition team, ensuring all campaigns are in line with the different goals
  • Manage multiple projects and people simultaneously and deliver on-time and on-budget
  • Create an efficient workflow to coordinate the creation of high performing campaigns including Google Ads, Apple Search Ads, Bing Ads
  • Clearly define problems, break down objectives
  • Addressing and escalating campaign performance issues
  • Identifying growth opportunities, testing hypotheses and scaling winning tests to improve traffic and increase ROI
  • Delivering performance reports and insights to the Manager and defining campaign actions accordingly
  • Ability to monitor other players, trends and translate insights into strategic opportunities
  • Responsible for AB tests, analysis and keyword mining
  • Supporting internal sharing of knowledge through training and coaching
  • Collaborate with Social Ads, ASO specialists and Creative team to maximize apps visibility
  • Perform periodical competitor analysis
  • Work with cross-functional teams, such as data science, project and web development, to create high-quality and relevant ad creatives and landing pages
  • Stay up-to-date with the latest trends and best practices, applying this knowledge to improve campaign performance and efficiency
  • Ability to foster a culture of continuous learning and growth

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