National Account Manager

Summary

Join OLIPOP, a company revolutionizing the soda industry with its healthy and delicious beverage, as a National Account Manager. You will spearhead business development with major dollar and value channel retailers like Aldi, Lidl, and Dollar General. This role demands strategic planning, strong relationship building, and collaboration across departments to achieve revenue goals. The ideal candidate possesses extensive experience in the CPG industry, specifically within the dollar and value retail sector, and demonstrates proven leadership and negotiation skills. You will be responsible for developing and executing sales plans, analyzing market trends, and managing trade promotions. This position offers a competitive salary and bonus structure, along with the opportunity to contribute to a mission-driven company.

Requirements

• 8+ years of experience with a working knowledge of the CPG industry and the ins and outs of value & dollar channel retailers, 3+ years specific to Dollar General and/or Aldi
• Strategically enable and lead Joint Business Planning, category reviews, and annual negotiations
• Proven leadership abilities with excellent communication and negotiation skills to drive alignment and influence outcomes across teams
• Deeply passionate about OLIPOP and inspired by what we represent. Has the desire and hunger to make an impact
• Ability to take initiative and work autonomously – you can run with something from beginning to end
• Works well with ambiguity and asks the right questions to get at the solution
• Strong planning, organization, and project management skills, along with excellent interpersonal, written/oral communication and presentation skills
• Proficiency in Google Suite and Microsoft Suite. Experience with team collaboration tools such as Slack and Zoom preferred
• Proficiency in syndicated data platforms such as SPINS and/or Nielsen, and retailer specific data platforms
• Must be able to work flexible hours, including some evenings and weekends for special events/trade shows
• Travel and represent OLIPOP for in person customer meetings and events, tradeshows, and team offsites, with total travel estimated at 20%

Responsibilities

• Develop and implement strategic sales plans to achieve company revenue and profit goals in the grocery retail channel
• Build and maintain strong relationships with key national and regional value & dollar channel retailers (Aldi, Lidl, Dollar General, Dollar Tree, etc.)
• Partner with marketing, finance, operations, and supply chain to align sales strategies with overall business objectives
• Analyze sales trends, market dynamics, and competitive landscape to identify opportunities for growth and mitigate risks
• Lead annual planning, promotional strategy, forecasting, and trade spend management for the grocery channel
• Drive new business development, product launches, and category expansions within existing and prospective accounts
• Oversee and optimize trade promotions and pricing strategies to ensure ROI and customer profitability
• Create strategy and priorities for the OLIPOP field teams, 3rd party merchandising partners and broker partners, to implement approved sales and marketing strategies to optimize sales at store level
• Represent the company at key industry trade shows, customer meetings, and joint business planning sessions
• Responsible for reporting directly to our Director of Sales – National Accounts on a weekly basis with your retailer status and focus. Create presentations for the leadership team on a consistent basis in regards to your key account priorities, goals, strategy, and initiatives

Benefits

• $120,000-$140,000 base salary + bonus
• Fully remote