Online Marketing Manager

Summary

Join Westernacher Solutions, a leading IT consulting and solutions provider, and contribute to the digitalization of government and justice. This role involves developing and implementing comprehensive digital marketing campaigns, optimizing websites for search engines, managing paid advertising campaigns, creating engaging content, and managing social media presence. You will analyze campaign performance, collaborate with other departments, and stay updated on industry trends. The position requires a relevant degree, 4+ years of experience, and proficiency in various marketing tools. Westernacher Solutions offers flexible work arrangements (up to 60% remote), a generous vacation allowance, and additional benefits like a stock option program and mobility allowance.

Requirements

• Successfully completed studies or comparable training in online marketing/digital marketing or a related field
• At least 4 years of professional experience in online or digital marketing, ideally in a medium-sized company
• Technical know-how and experience with tools such as Google Ads, LinkedIn Ads, WordPress, Adobe Creative Cloud, MailChimp, and analysis tools (e.g., eTracker)
• In-depth knowledge of SEO, SEA, and performance marketing, as well as experience in creating content strategies
• Strong communication skills, creativity, and a feel for the visual and textual design of marketing content
• Structured and independent work style with pronounced time and project management skills
• Willingness to deal with new trends and technologies and integrate them into work
• Fluent German and good English skills

Responsibilities

• Develop and implement holistic digital marketing campaigns to increase brand awareness and generate leads
• Analyze and optimize corporate and product websites for better search engine visibility
• Plan, implement, and manage paid advertising campaigns (e.g., Google Ads, LinkedIn Ads) with data-based monitoring and optimization
• Develop and create target group-oriented content (e.g., blog posts, newsletters, social media posts) and creative design of texts and visuals
• Manage the company's presence on social media platforms and develop social ads to increase reach and engagement
• Create reports to evaluate campaign success and derive optimization suggestions
• Collaborate with other departments and external service providers to successfully implement projects

Benefits

• 30-40 hours per week, flextime, 30 days vacation, time off in lieu of overtime, a lot of freedom of decision, good work-life balance
• Up to 60% remote work at our locations
• Stock option program (the company belongs to the active employees), mobility allowance, team and company events