Product Marketing Manager

Summary

Join Accretive Technology Group's Lively Video as their Product Marketing Manager and contribute to shaping the future of their innovative platform. This role focuses on enhancing brand presence, driving inbound interest, and improving website messaging and user flows. You will create and manage high-quality blog and website content, professionalize the brand's online presence, and establish inbound marketing processes using AI and automation tools. The position requires a strong understanding of SaaS product marketing, experience with AI tools, and practical skills in various marketing platforms. This is a remote position with opportunities for advancement and a competitive salary and benefits package.

Requirements

• 4+ years of experience in SaaS product marketing, ideally in a startup or resource-constrained environment
• Semi-technical: understands how to use AI tools to multiply output and produce expert content efficiently (not a deep technical writer, but AI-literate)
• Hands-on with marketing automation, Google Analytics, and AI content tools; Mixpanel is a plus
• Practical skills in Webflow (or similar), Figma, and basic image editing
• Self-starter, autonomous, thrives with minimal direction and budget
• Prioritizes inbound/content/brand over outbound sales

Responsibilities

• Overhaul website messaging and user flows for both product brands
• Launch and maintain regular, high-quality blog and website content to build inbound leads (SEO, conversion funnels)
• Professionalize our overall brand, bringing websites and communications up to par with trusted, mature startups
• Establish and manage inbound marketing processes using AI and automation tools

Preferred Qualifications

• Scrappy, “builder” mentality
• Able to manage and professionalize communication for multiple brands
• Brings a fresh, modern approach to SaaS marketing

Benefits

• Employer-paid Medical, Dental, and Vision benefits
• Life & Disability Insurance Coverage
• Health Care FSA
• Daycare FSA
• Tradition and Roth 401(k) with a 50% contribution match (no limit)
• Vacation and PTO plan
• Paid Holidays
• Semi-Annual Profit Sharing
• Gym/Equivalent Exercise Program Reimbursement
• $175 Transportation Reimbursement ($100 of this may be used for home internet for remote and hybrid employees)