Outbound Growth Analyst

Summary

Join our team as an Outbound Growth Analyst and play a crucial role in driving revenue by converting demand into pipeline. This hybrid marketing and outbound execution position focuses on turning engaged prospects into qualified sales opportunities. You will be responsible for managing the mid-funnel stage, utilizing AI tools, strategic messaging, and personalized outreach to create high-quality sales opportunities. This role involves owning the strategy and execution of moving prospects from engagement to booked appointments and qualified pipeline, going beyond traditional BDR or demand generation responsibilities.

Requirements

• Have 2–5 years experience in a combination of demand gen, outbound marketing, and/or full-cycle SDR/BDR/Sales roles
• Have directly set meetings and sourced pipeline in a SaaS environment
• Comfortable prospecting via phone as well as email and Social channels
• Love writing compelling, human messages and experimenting with new outbound angles
• Are excited to manage AI tools and automation to scale personalized outreach
• Understand buyer psychology and how to nudge people from interest to action
• Are comfortable being measured on pipeline created and revenue influenced, not just meetings booked
• You are a self-starter and driven by hitting and exceeding set goals
• You are excellent at managing your time effectively and prioritizing tasks

Responsibilities

• Generate qualified opportunities by following up on mid-funnel marketing leads, MQLs and warm accounts
• Experiment with new channels, tools, and workflows to drive scalable results, own AI and automation use to drive scalable results
• Set meetings with key decision-makers at ICP accounts (e.g., CHROs, Talent Acquisition Leads, Engineering Leaders, etc.)
• Build and execute multi-channel outbound sequences using tools like Apollo, LinkedIn, and AI-based personalization tools (e.g., ChatGPT, Lavender)
• Manage follow-up on inbound and marketing-generated leads (webinars, events, content downloads, etc.)
• Write high-converting outbound messaging and call scripts tailored to buyer personas
• Execute high-quality, creative outbound touches (calls, emails, LinkedIn, video, direct mail etc.) to generate interest and book meetings with qualified buyers
• Personalize outreach using account intelligence, research and insights from marketing campaigns
• Partner with Marketing and Sales leadership to continuously optimize targeting, campaigns, and effective opportunity handoff
• Track and report on KPIs like S0 created, S1 pipeline sourced, and revenue contribution
• Experiment with new channels, tools, and workflows to drive scalable results
• Design, build, and Execute a best-in-class handover process, ensuring our prospects have a seamless experience