Events Marketing Manager

Summary

Join CARTO, a leading cloud-native location intelligence platform, as their new Events Marketing Manager! Based in Spain or the UK, you will own the global events planning and delivery process, organizing both owned and sponsored events. Responsibilities include identifying priority events, collaborating with sales teams to maximize pipeline generation, and working with Demand Generation to effectively market event presence. You will be a key player in raising brand awareness and generating leads in key markets. This role requires 4+ years of experience in events marketing within a tech company, experience with marketing technology, and a strong understanding of design and brand guardianship. CARTO offers competitive compensation, stock options, private medical insurance, flexible work hours, an education stipend, flexible compensation, and English classes.

Requirements

• You have bias for action: you get a buzz out of crossing things off your to-do list, you have the “get it done” attitude
• Detail-oriented: you know that great event marketing and management is all about the details and precision in delivery
• Ruthlessly organized: you know how to create and follow processes to ensure we meet deadlines and are prepared to make the most out of the events we attend
• An ideas person: you constantly think of new ideas to raise brand awareness and ensure we maximize our presence at events
• Commercial acumen: you care about what moves the needle for opportunity creation, rather than focusing on vanity metrics
• Data-driven: you are analytical and passionate about using data to drive an effective demand generation strategy
• An exceptional communicator : both internally between departments and externally with clients and partners. You don’t just hang out with the marketers, you make the effort to spend a significant amount of time with sellers, pre-sales, data science and product to gain insights that are relevant to your work
• Customer-centric: obsessed by the needs of our clients and prospects, constantly learning about how their challenges are evolving
• A true challenger: you’re not scared to challenge the status quo and guide our marketing strategy, working closely with senior leadership
• 4+ years of experience working in events marketing in a tech company
• Experience working with teams in multiple locations and cultures
• Experience working with marketing technology (e.g. Hubspot, Salesforce, Content Management Systems)
• An eye for design and brand guardianship

Responsibilities

• Own our events planning and delivery process for both owned and sponsored events across the globe - e.g., Google NEXT, Snowflake Summit, and regional events
• Be the lead marketeer responsible for organizing CARTO-hosted events – Spatial Data Science Conference in London and New York, and Spatial Data Science Roadshows around the world, working with multiple internal and external stakeholders to make these events successful
• Identify priority events for us to participate in the data science, data engineering, cloud, software development, and analytics spaces, enabling us to generate leads and raise brand awareness in key markets
• Collaborate with sales teams to ensure we maximize the pipeline generated from events, ensuring prudent lead collection and follow-up using tools such as Hubspot, Apollo, and Salesforce
• Work with Demand Generation to market our events presence effectively through channels such as social, email marketing, and outbound campaigns

Benefits

• Competitive, results-based compensation
• Access to our employee stock options plan
• Private medical insurance
• Flexible work hours in a focused but casual environment
• Education Stipend
• Flexible compensation
• English classes