Headway is hiring a
Outbound Marketing Manager

Summary

Join Headway, a mental health care company, as an Outbound Marketing Manager to lead a team in driving demand generation from untapped audiences of providers. The ideal candidate has experience in B2B marketing, people management, and cross-functional demand generation visions.

Requirements

• 8-10 years of experience in B2B marketing roles
• At least 4+ years in Outbound specific strategies
• 2+ years of people management experience
• Deep understanding of demand strategies, tactics, and best practices
• Combination of sales and marketing demand gen experience, and demonstrated experience growing lead volume
• Successful track record bringing cross functional demand generation visions to life, especially across sales and enablement orgs
• Built large, scalable email marketing infrastructures that retain great deliverability
• Demonstrated success with marketing automation, CRM, and other marketing tools such as Outreach and Salesforce
• Experience taking handmade, manual process and scaling to sustainable automated systems
• Excellent communicator, both written and verbal
• Strong analytical skills with the ability to measure and optimize marketing performance
• Love to work collaboratively in cross-functional teams
• Experience in a high growth startup environment, and thrive in roles with autonomy
• Results-oriented mindset with a focus on driving revenue growth and customer success
• Self-motivated, proactive, and adaptable to changing business needs

Responsibilities

• Build and manage a roadmap for marketing strategies and campaigns to engage target accounts
• Manage and enable a small team of Outbound Marketers to deliver on KRs for the organization
• Manage daily, monthly, annual budgets, reporting, and forecasting
• Collaborate across business segments to create personalized content and messaging for target accounts
• Build or manage technical email marketing infrastructure to support our growth initiatives
• Work with technical teams to scope personalization strategies at scale
• Work closely with the sales team to align efforts with sales goals, provide sales enablement resources, and ensure smooth handoff of qualified leads
• Utilize marketing automation, CRM, and other tools to implement and track campaigns, measure performance, and optimize efforts for continuous improvement
• Evaluate channel and content strategy to incorporate maximum marketing tactics to drive engagement
• Conduct research and analysis to identify target audiences, assess their needs, pain points, and preferences, and tailor marketing campaigns accordingly
• Monitor and report on the success of initiatives, including key performance indicators (KPIs) such as pipeline generated, revenue influenced, engagement metrics, and other relevant metrics
• Collaborate with cross-functional teams, such as sales, account management, and product, to ensure efforts are integrated into the overall marketing and sales strategy
• Stay updated on industry trends, best practices, and emerging technologies, and apply them to optimize the team’s strategies and tactics

Benefits

• Equity Compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development