Paid Ads Specialist

Summary

Join Landed as a results-driven Paid Ads Specialist and leverage your expertise in creating and optimizing paid advertising campaigns across various digital platforms, including Google, Facebook, Instagram, TikTok, and Pinterest. You will manage the entire campaign lifecycle, analyze data to inform strategies, and collaborate with teams and clients. Your responsibilities include developing effective paid media strategies, overseeing campaigns for strong ROI, managing and optimizing Google and Meta Ads campaigns, and collaborating with stakeholders. Data analysis, critical thinking, and excellent communication are essential. This role requires a minimum of 3 years of digital marketing experience and specific certifications. Landed offers a great salary, time off, and remote work options.

Requirements

• Minimum of 3 years of experience in digital marketing; agency experience is a plus
• Proven expertise in managing Google Ads campaigns and optimizing performance
• Ability to analyze data, apply critical thinking, and generate actionable insights to drive marketing success
• Excellent communication and interpersonal skills, with a talent for building and maintaining relationships
• Hands-on experience in digital ad analytics software and a deep understanding of performance metrics (e.g., CTR, CVR)
• Minimum 2 years of experience in search engine marketing, specifically in bid monitoring and adjustment of paid search campaigns, and creating highly relevant and targeted ad copy
• Ability to handle multiple tasks in a fast-paced environment and under tight deadlines
• Detail-oriented and organized, with strong enthusiasm, creativity, and a commitment to paid media and client work
• An entrepreneurial spirit with a passion for knowledge and personal growth
• Google Search and Google Display Certifications are required; Google Shopping and Meta Certification is a plus

Responsibilities

• Develop effective paid media strategies and campaigns across platforms such as Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest, and other relevant advertising channels
• Oversee paid campaigns across all digital channels to ensure strong ROI and efficient customer acquisition costs (CAC)
• Manage and optimize Google Ads and Meta Ads campaigns, including keyword research, performance analysis, budget management, and bid strategies to enhance campaign effectiveness
• Collaborate with Campaign Managers and clients to understand their digital marketing needs and deliver tailored solutions that meet their objectives
• Analyze performance data and provide intelligent analysis, interpretation, and appropriate action using critical thinking to inform marketing strategies and improve overall campaign performance
• Monitor market trends and competitor activities to identify opportunities for innovation and growth
• Work closely with the Campaign Managers and Technology team to identify and implement process enhancements or automation opportunities to boost efficiency and business results
• Share funnel conversion improvement ideas, feedback, and present results to the management team; implement and report on A/B testing and conversion rate optimization
• Execute timely in a fast-paced environment through effective time management and prioritization skills

Preferred Qualifications

• Agency experience
• Google Shopping and Meta Certification

Benefits

• Great salary
• Time off
• Work remotely from wherever you want! (As long as it has reliable WiFi and a comfortable place for you to work.)