Facebook Ads Specialist

Summary

Join HIP Creative Inc. as our Meta Media Buyer and spearhead targeted lead generation campaigns on Facebook and Instagram for the orthodontic and dental niche. You will optimize campaigns for maximum ROI, collaborating with the Client Success team. This role requires expertise in Paid Social advertising and data-driven decision-making. You will manage campaign budgets, create ad copy, and utilize various online tools. Success hinges on driving lead generation, meeting KPIs, and ensuring client satisfaction. This is a remote position offering competitive compensation and benefits.

Requirements

• Minimum of 2 years experience in a similar role
• Proven experience in managing lead generation campaigns, preferably within the orthodontic or dental niche
• Expertise in Paid Social advertising, with a solid understanding of other media channels such as Display and Adroll remarketing
• Strong analytical skills and proficiency in using data analysis tools to evaluate campaign performance and make data-driven decisions
• Excellent communication skills, with the ability to effectively convey complex information to clients and collaborate with internal teams
• Demonstrated ability to troubleshoot performance issues, meet KPIs, and optimize campaigns to maximize ROI
• Strategic thinking and proactive approach to identifying areas of opportunity and improvement within campaigns
• Proficiency in using online tools and platforms such as ClickUp, HighLevel (CRM), Slack, Zoom and Google Workspace
• Detail-oriented mindset with a focus on precision in budget pacing and content creation
• Ability to thrive in a fast-paced, collaborative environment and adapt quickly to changing priorities and requirements

Responsibilities

• Create and continuously optimize lead generation campaigns on Meta platforms, specifically targeting patients for the orthodontic and dental niche
• Meet specific KPIs within various budgets and primarily through Meta advertising, including Facebook and Instagram Ads, while also utilizing some Display and Meta's re-marketing tools
• Actively identify key areas of opportunity and improvement within Meta ad accounts. Collaborate with the full team to support and devise new strategies tailored to these platforms
• Utilize Meta's Ads Manager and other analytical tools like Facebook's Audience Insights and Ad Reporting features to analyze campaign performance and strategize accordingly
• Take ownership of ad performance. Coordinate with the Client Success team to answer client questions, communicate updates on strategy, and provide strategic recommendations
• Monitor daily ad spend and adjust bids on Meta platforms to ensure clients are on track with their monthly budget plans
• Craft precise, high-quality ad copy and creatives tailored to client goals and priorities, specifically for Meta's audience
• Employ various online tools such as ClickUp, HighLevel (CRM), Slack, Zoom, Gmail, and Google Workspace to manage workflows and communications effectively

Benefits

• 401(k) matching
• Dental Insurance
• Health Insurance
• Vision Insurance
• Life Insurance
• PTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days and sick/ personal days)
• Remote position
• Paid Media Certifications
• Professional Development Opportunities