Paid Ads Specialist

Summary

The job is for a remote Paid Ads Specialist with focus on Meta ads to manage and optimize media campaigns for a leading health & wellness company. The candidate should have 2+ years of experience in media buying and campaign management, preferably in the U.S. market and health & wellness industry.

Requirements

Experience: 2+ years of experience in media buying and campaign management, with a focus on Meta and Google ads. Experience with TikTok and LinkedIn ads is a plus

Responsibilities

• Media Campaign Management: Manage and optimize media campaigns on Meta and Google, including local service ads. Experience with TikTok and LinkedIn ads is advantageous
• Algorithm Understanding: Utilize in-depth knowledge of pixel settings and Meta ads algorithms to maximize campaign effectiveness
• Strategic Support: Collaborate with the marketing team to develop strategies aimed at increasing conversions and reducing churn

Preferred Qualifications

• Industry Knowledge: Previous experience in the health and wellness industry is highly preferred
• Market Expertise: Prior experience in the U.S. market is a must

Benefits

Location: Fully-Remote (Work from Home), 9 AM - 5 PM PST