Paid Media Buyer

Summary

Join Alexander Shunnarah Trial Attorneys, a rapidly growing personal injury law firm, as a Paid Media Buyer. You will create, manage, and optimize paid media campaigns across various platforms, focusing on audience optimization and intent-based targeting. This role requires strong analytical skills, proficiency in ad platforms (like Google Ads and Meta), and the ability to generate data-driven reports. The position offers a competitive salary ($80-90k annually), comprehensive benefits (including health, dental, vision, supplemental insurance, and paid time off), and a supportive work environment. The position can be remote or on-site in Birmingham, AL, and requires US citizenship or green card status.

Requirements

• Possess strong expertise in segmenting, targeting, and retargeting audiences based on behavioral data and intent
• Have the ability to assess campaign data and make data-driven decisions
• Be adaptable and responsive to changes in customer trends and behavior
• Have knowledge of ad platforms (e.g., Google Ads, Meta) and proficiency with analytics and reporting tools
• Be currently located in the United States and a current green card holder or US citizen

Responsibilities

• Create, manage, and optimize paid media campaigns across various platforms, with an emphasis on audience optimization and intent-based targeting
• Drive results by segmenting and optimizing audiences, prioritizing intent-based targeting and retargeting to guide prospects through the customer journey
• Strategically plan, manage, and optimize paid media campaigns across channels to align with client acquisition goals
• Leverage data insights to refine audience targeting and retargeting efforts based on user intent, ensuring each campaign reaches the right audience at the right stage
• Conduct A/B testing on creative, audience segments, and bidding strategies
• Use analytical findings to continuously refine campaigns and improve ROI
• Stay proactive in analyzing customer behavior and emerging trends, adjusting strategies to optimize engagement and maximize conversion rates
• Generate comprehensive reports, communicate performance metrics to stakeholders, and deliver actionable recommendations for optimization
• Work closely with cross-functional teams, including creative, content, and SEO, to align campaigns with brand messaging and achieve cohesive campaign goals

Benefits

• Full-time position with opportunities to grow and contribute to impactful cases
• Dental, vision, and health insurance, plus supplemental insurance and paid time off
• A supportive environment that values collaboration, innovation, and professional development
• $80-90k annual salary