Paid Media Buyer

Summary

Join Landed as a skilled Paid Media Buyer to manage and optimize campaigns across Meta, YouTube, TikTok, and AdRoll. You will be responsible for the entire campaign lifecycle, from strategy and budget management to execution, analysis, and reporting. Your expertise in creative development, data analysis, and A/B testing will be crucial for maximizing ROI and achieving client goals. You will collaborate with internal and external teams, ensuring seamless communication and alignment. This role requires a minimum of 4 years of experience in media buying, proficiency in various platforms, and strong analytical and communication skills. Landed offers a competitive salary, time off, and the opportunity to work remotely.

Requirements

• Minimum of 4 years of experience in media buying, with a strong focus on Google Ads and Meta campaigns
• Hands-on experience with YouTube, TikTok, and or AdRoll advertising platforms
• Proven ability to manage and optimize budgets effectively, delivering measurable results
• Strong skills in creative development, including ad copywriting and collaborating on visuals
• Data-driven mindset with experience in analytics, A/B testing, and performance reporting
• Excellent organizational skills and attention to detail, with the ability to manage multiple campaigns simultaneously in a fast-paced environment
• Strong communication and collaboration abilities to work effectively with diverse teams and clients
• A passion for digital advertising, innovation, and staying ahead of industry trends

Responsibilities

• Plan, manage, and optimize paid media campaigns across platforms including Meta, YouTube, TikTok, and AdRoll to achieve client goals
• Strategize and implement effective budget management from the start, ensuring cost-efficient campaigns with strong ROI
• Collaborate on creative development, including ad copy, visuals, and messaging, to align with client objectives and audience insights
• Use tools like HubSpot and Go High Level to track performance, manage workflows, and ensure seamless client communication
• Analyze data from paid media campaigns, identify actionable insights, and implement strategies for continual improvement
• Conduct A/B testing and conversion rate optimization to enhance campaign effectiveness
• Partner with internal teams and external stakeholders to align campaigns with overarching marketing strategies
• Stay informed on industry trends, emerging platforms, and innovative techniques to keep campaigns ahead of the curve
• Handle reporting, providing clear performance metrics, insights, and recommendations to management and clients

Preferred Qualifications

Proficiency with marketing tools like HubSpot and Go High Level is a plus

Benefits

• You'll get a great salary and time off
• You'll get to work remotely from wherever you want! (As long as it has reliable WiFi and a comfortable place for you to work.)