Paid Media Lead

Summary

Join Designit's Social, Content, and Media Practice as a Paid Media Lead for a 3-month contract-to-hire position. You will oversee media strategy, planning, and management for clients' marketing campaigns across various channels. This leadership role requires expertise in paid media, strong communication, and collaboration skills. You will lead a team, develop strategies, and contribute to new business opportunities. The ideal candidate has 8+ years of experience in paid media, agency experience, and proficiency in multiple media channels. Designit offers a remote work environment and embraces work-life balance.

Requirements

• Minimum of 8 years of hands-on experience in executing paid media and/or integrated marketing campaigns, preferably within an agency setting
• Proven track record of planning and executing media strategies for clients with multi-million-dollar annual budgets
• Proficiency in planning, overseeing, and evaluating performance across a minimum of three of the following channels: programmatic, connected TV, digital audio, social media, search engines, or direct media partnerships
• Familiarity with Google Marketing Platform tools such as Google Data Studio, Campaign Manager, and Display & Video 360
• Minimum of 2 years of experience in a supervisory or managerial role, involving leadership, mentorship of team members, cultivation of collaborative work culture, and successful task delegation to accomplish project goals
• Demonstrated ability to effectively manage multiple intricate projects and prioritize tasks in a dynamic environment
• Strong aptitude for collaboration and cross-functional engagement
• Experience in shaping and securing New Business Opportunities (NBOs), including crafting proposals, presenting to executive stakeholders, and developing strategic recommendations
• Agency experience is a must
• Ability to travel a few times annually

Responsibilities

• Lead a team of Paid Media Channel Managers and Specialists, guiding them in the planning and execution of various media channels including social, search, display, and streaming TV, ensuring prompt and high-quality delivery that exceeds client expectations
• Develop comprehensive paid media strategies aligned with overarching campaign goals and objectives
• Serve as the primary contact for all paid media-related inquiries, tasks, and projects
• Stay updated on evolving media consumption trends, targeting techniques, and audience insights across different platforms, providing informed recommendations on channel selection to achieve campaign KPIs
• Utilize insights from the Strategy team, including competitive analyses, market opportunities, personas, and customer journey maps, to shape paid media strategies
• Maintain oversight of workflow efficiency, productivity, and quality control across all paid media deliverables, including strategy development, media planning and buying, campaign pacing, and performance tracking
• Collaborate with the Marketing Analytics team to address tagging and tracking requirements, database management, and performance dashboard needs. Translate data into actionable insights to enhance future campaign performance
• Provide occasional support in campaign setup and launch activities, such as creating insertion orders, configuring account settings, uploading creative assets, and implementing UTMs for tracking purposes
• Lead the development of strategic media recommendations and proposals for new business opportunities, ensuring a compelling value proposition for potential clients
• Present executive summaries and strategic recommendations to senior stakeholders, ensuring alignment with business objectives and marketing goals
• Develop and refine scoping frameworks and campaign strategies for new business opportunities, ensuring scalability and efficiency

Preferred Qualifications

Willingness to work PST hours

Benefits

• Embraces work-life balance – our employees’ well-being remains a top priority for us
• Promotes a culture of learning and advocacy across the globe - diversity will enable us to strengthen our impact
• Encourages innovation and experimentation
• Understands that changes will occur, and adaptability is crucial to assist when it does
• Emphasizes and rewards collaboration
• Works remotely. We continue to safeguard the health of our employees so our interviewing and on-boarding process will remain virtual until further notice
• $57.00 - $60.00 per hour