SVP, Paid Media

Summary

Join Wpromote as the SVP of Paid Media and spearhead performance, execution, and innovation across multiple channels. Oversee cross-channel planning, buying, activation, and optimization, driving measurable results while leading a high-performance team. Leverage expertise in full-funnel, performance-driven media to scale capabilities, push innovation, and maximize efficiency. This role offers a remote-first culture with unlimited PTO, flexible schedules, and comprehensive benefits. The anticipated annual salary ranges from $250,000 to $280,000, plus an annual performance bonus. Wpromote is committed to building a better, more inclusive work environment and supports employees at every stage of their careers.

Requirements

• 15+ years of paid media experience in an advertising agency, with a focus on scaling teams and revenue growth
• Strong expertise with full funnel media planning/activation, multi-channel experience (search, social, programmatic, retail marketplace, Linear TV, OOH, Radio, etc)
• Deep understanding of performance media channels (Google, Microsoft, Meta, TikTok, Snap, etc)
• 8+ years of leadership experience, preferably managing large, distributed teams of 100+, with a strong track record in remote team management
• Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
• Effective time management and project management skills
• Bachelor’s degree in marketing, Communications, or related field
• Strategic & analytical thinking
• Ability to define high-level media strategies while ensuring tactical execution aligns with business goals
• Data-driven mindset with a strong grasp of media effectiveness metrics
• P&L management experience
• Media expertise & innovation
• Deep understanding of media measurement, attribution, and performance marketing strategies
• Proven track record of leading and mentoring large, high-performance teams
• Ability to cross-collaborate across teams
• Strong stakeholder management skills, both internal and external
• Ability to inspire and influence at all levels, from junior team members to C-suite executives
• Experience in driving growth through client retention and new business, inclusive of a track record in participating in successful pitches

Responsibilities

• Redefine paid media at Wpromote, shifting from a performance marketing focus to a full-funnel approach that seamlessly integrates brand marketing through creative and data-driven insights
• Enhance paid media operations by leveraging AI-driven solutions, maximizing efficiency, and enabling the team to focus on high-impact strategic initiatives
• Advance media planning, analysis, and measurement to drive CTV and full-funnel investment strategies, positioning Wpromote as an industry leader in modern media execution
• Leading and mentoring a high-performing cross-channel media team, ensuring operational excellence and collaboration with creative, analytics, and client services teams
• Providing growth mapping & goal setting, and performing annual formal performance reviews
• Refining and evolving the go-to-market strategy, aligning paid media initiatives with marketing, sales, and internal team objectives
• Leading new business efforts, crafting compelling media strategies that win and retain high-value clients
• Fostering an environment of cross-functional learning and development, ensuring paid media strategies are aligned with evolving client needs
• Collaborate with cross-functional teams including creative, strategy, earned media, client services, and data strategy & analytics to ensure a cohesive and integrated approach to campaign performance
• Overseeing and optimizing the paid media P&L, ensuring financial health and strategic investment allocation
• Bridging team and business needs, balancing operational demands with strategic priorities while managing expectations across C-suite and paid media teams
• Championing a test-and-learn approach to drive data-driven improvements and discover new growth opportunities
• Communicating vision, goals, and key client successes, ensuring alignment and engagement across the organization
• Providing industry POVs, identifying market shifts on paid media, emerging platforms, and new technologies to inform media strategies and proactively adapting paid media operations to stay ahead of trends
• Developing and championing thought leadership, crafting insights for both internal teams and external audiences to position Wpromote as an industry leader

Preferred Qualifications

• Experience in growth marketing, direct-to-consumer (D2C), B2B, and brand-building campaigns across multiple verticals
• Ability to sell in media strategies, effectively communicate complex insights to C-level stakeholders, and drive client confidence
• Passion for innovation, emerging media, and leveraging AI and automation to enhance media efficiency

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!
• Annual performance bonus