Account Manager, Paid Media

Summary

Join SmartBug Media, a leading HubSpot agency, as a Paid Media Account Manager. You will lead successful digital advertising campaigns across multiple platforms, managing client relationships, developing data-driven strategies, and optimizing campaigns for maximum ROI. This role requires expertise in various paid media platforms, strong analytical skills, and experience mentoring team members. You will be responsible for setting KPIs, analyzing campaign data, and presenting performance insights to clients. SmartBug offers a remote work environment and a comprehensive benefits package.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related field
• Certifications in Google Ads, LinkedIn Marketing, Facebook for Brands, and HubSpot Reporting (or willingness to obtain post-employment)
• Minimum of 2-5 years of experience managing paid media campaigns in an agency or in-house environment
• Expert knowledge of Google Ads, Facebook Ads Manager, LinkedIn Ads, and other advertising platforms
• Strong analytical skills with experience in Google Analytics and bid management tools
• Proven ability to build and maintain strong client relationships through excellent communication
• Ability to manage multiple projects and deadlines with attention to detail

Responsibilities

• Own client relationships, proactively addressing challenges and ensuring satisfaction
• Develop data-driven paid media strategies that align with client goals
• Set measurable KPIs and optimize media budgets for optimal ROI
• Present campaign performance, insights, and next steps in client meetings
• Independently manage and optimize PPC campaigns across platforms (Google Ads, Meta, LinkedIn, Programmatic DSPs, etc.)
• Monitor performance metrics (ROI, CTR, CPA) and make strategic adjustments
• Execute A/B testing and continuously refine strategies to improve results
• Ensure campaigns align with SEO strategies for integrated digital marketing success
• Mentor junior team members and share industry best practices
• Collaborate with internal teams (Creative, Client Services, Sales) to ensure campaign success
• Lead testing initiatives to improve campaign efficiency and innovation
• Analyze campaign data, develop insights, and provide recommendations for optimization
• Utilize data visualization tools to present trends and opportunities
• Ensure accurate and timely reporting to clients and stakeholders

Benefits

• Annual Salary between $65,000 - $80,000 DOE
• Health insurance with company contribution
• Paid maternity and paternity leave
• Paid vacation
• Paid time off
• 4-week paid sabbatical every 5 years of employment
• Winter Closure for the holidays- December 25th to January 1st
• Monthly remote work allowance
• 401(k) with employer matching
• Flexible spending plan
• Company-funded short-term disability and life insurance
• Long-term disability
• Training budget
• The flexibility of working remotely
• MacBook Air issued to you at time of hire