Paid Media Specialist

Summary

Join Silverback Strategies, a top-rated performance marketing agency, as a Paid Media Specialist! You'll support senior team members on major client accounts and independently manage smaller clients, developing your skills in client management and paid media strategy. This role involves executing paid media campaigns across platforms like Google Ads and Meta, collaborating with cross-functional teams, and contributing to client reporting and meetings. The ideal candidate possesses 1-2 years of paid media experience, strong analytical skills, and a passion for client service. Silverback offers a fully remote work environment, excellent benefits, and a supportive team culture.

Requirements

• 2+ years of Paid Media performance marketing experience
• Paid Search / Google Ads experience is a must-have — able to independently execute Google Ads builds and changes from start to finish with no errors and limited oversight. (Paid Social experience is a strong plus.)
• Previous experience at a digital marketing and/or performance marketing agency is a must-have
• Strong proficiency with Google Sheets and/or Excel
• Highly analytical; strong technical foundation; and exceptional attention to detail
• Outstanding organization and time management skills
• Excellent written and verbal communication skills
• Strong level of professionalism and “polish,” particularly for client-facing interactions
• Highly collaborative mindset — enjoys cross-collaboration and working with / learning from your peers
• Eagerness to deliver under tight deadlines
• The ability to accept constructive criticism in a professional manner and to learn from feedback

Responsibilities

• Support Paid Media Managers and Senior Paid Media Managers on the successful execution of paid media strategies & performance for some of Silverback’s largest and most important clients. (About 2-3 clients)
• Once fully ramped up, independently manage 1-2 smaller accounts as the lead media strategist and client point of contact
• Help build long-lasting client relationships built on mutual trust, open communication, proactive customer service, and industry-leading delivery
• Work directly with teammates to strategize, implement, and audit paid media campaigns & strategies that align with client KPIs and marketing goals
• Tactically execute day-to-day campaign operations within both Paid Search and Paid Social ad platforms. (Mainly Google Ads and Meta.)
• Take direction from Paid Media Managers, Senior Managers, and Client Directors on high-priority client tasks, ad hoc projects, and generally “plugging in” to support the team where needed
• Play an active role in monthly reporting and, as appropriate, actively participate in biweekly client status meetings
• Strategize regular and ad hoc Paid Media deliverables to achieve clients' marketing goals and demonstrate the value of our agency’s partnership
• Use data & your own expertise to brainstorm and actively test new optimizations for campaign performance improvement
• Understand your clients’ industries, audiences, and goals — and stay on top of industry changes, trends, and best practices
• Collaborate with the Sr. Paid Media Manager and other team members on cross-channel marketing strategy for clients; collaborate with analytics, content, design and dev team members

Preferred Qualifications

• We will consider exceptional candidates with 1+ years of experience if they have outstanding intangible skills such as a strong eye for detail and a genuine hunger to learn & grow!
• Prior experience with Asana is a plus
• Someone with a genuine love of learning and a desire to constantly learn and grow
• Someone who genuinely enjoys “customer service” and takes pride in delighting clients & creating great client experiences

Benefits

• Unlimited PTO
• Comprehensive health, dental, and vision plans
• Monthly Team Events and a fun, casual, inclusive company culture
• Company-paid ClassPass membership
• 12 weeks of Paid Parental Leave
• Summer Fridays
• 401(k) with Employer Match
• Fully remote agency with employees working across the continental United States