Paid Media Specialist

Summary

Join a leading fitness company as their Paid Media Specialist, focusing on Amazon Ads (PPC & DSP). You will plan, execute, and optimize paid media campaigns to drive sales and brand visibility. Responsibilities include managing a six-figure budget, leveraging data analytics, and collaborating with cross-functional teams. This fully remote position requires 3+ years of Amazon Ads experience, expertise in various Amazon advertising platforms, and strong analytical skills. Bonus qualifications include experience with other advertising platforms and Amazon Seller/Vendor Central. The ideal candidate is a strategic thinker, proactive problem-solver, and clear communicator.

Requirements

• Minimum 3+ years managing Amazon Ads (PPC & DSP) with a track record of driving measurable results
• Deep expertise in Amazon’s advertising ecosystem, including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
• Experience in campaign buildout, bid strategy optimization, audience segmentation, and keyword research for Amazon Ads
• Proven success managing six-figure Amazon ad budgets
• Strong analytical skills with experience using Amazon Advertising Console, Amazon DSP, Helium 10, Pacvue, Perpetua, or similar tools
• Experience in eCommerce and direct-to-consumer (DTC) businesses
• Strong skills in Google Sheets/Excel for reporting and performance tracking

Responsibilities

• Plan, launch, and optimize high-performing Amazon PPC and DSP campaigns to drive sales and brand visibility
• Continuously refine bidding strategies, audience targeting, and keyword selection to maximize ROI and efficiency
• Leverage analytics and reporting tools to track performance and optimize campaigns based on key metrics
• Conduct A/B tests on ad creatives, copy, and targeting to enhance campaign performance
• Develop and execute Amazon Demand-Side Platform (DSP) strategies for retargeting and prospecting audiences
• Manage and allocate a six-figure annual budget effectively across various Amazon advertising formats
• Monitor market trends, analyze competitor activity, and implement strategies to gain a competitive edge
• Work closely with creative, brand, and performance marketing teams to develop impactful ad assets and optimize conversion rates

Preferred Qualifications

• Experience with external traffic sources (Google Ads, Facebook Ads) driving traffic to Amazon
• Amazon Attribution and Post Purchase Analytics knowledge
• Familiarity with Amazon Seller Central and Vendor Central
• Background in subscription-based or high-ticket Amazon product marketing
• Agency experience managing multiple Amazon accounts

Benefits

Fully-Remote (Work from Home), 9 AM - 5 PM EST