Paid Media Manager

Summary

Join Mercedes' team at Performante and manage paid digital advertising campaigns across EMEA, NA, and LATAM. Collaborate with account managers to develop compelling offers and cost estimates. Execute global campaigns, crafting media plans, setting budgets, and developing effective tactics. Monitor campaign performance, propose strategic optimizations, and create comprehensive reports with insightful explanations and recommendations. This role requires expertise in paid media campaigns on platforms like Google and Meta, proficiency in various analytics tools, and strong analytical and communication skills.

Requirements

• Demonstrate expertise in managing paid media campaigns on platforms like Google and Meta and familiarity with LinkedIn, X and TikTok
• Possess great knowledge and skills in using GA4, GTM, Looker Studio
• Possess skills in keyword research, mastering metrics like CPA, CPL, ROI, CR, and other key KPIs, and adeptly working with audience targeting
• Demonstrate a keen understanding of conversion tracking and optimization
• Possess the ability to design multichannel strategies and tactics across the marketing funnel
• Possess skills in presenting performance metrics and aligning them with KPIs for internal and client use
• Demonstrate analytical proficiency and the ability to spot patterns, draw conclusions, and extract actionable insights from data and build optimizations and recommendations based on that
• Show eagerness to learn and develop, combined with proactivity and drive to solve problems
• Demonstrate a sense of ownership and accountability and care about high standards and quality of your work
• Possess very good communication skills
• Be fluent in Polish and English

Responsibilities

• Collaborate with Account Managers to craft compelling offers and cost estimates for our clients
• Execute campaigns on a global scale
• Craft media plans
• Set budgets
• Develop effective tactics
• Manage campaign activities
• Closely monitor performance
• Propose strategic optimizations
• Create comprehensive reports
• Showcase the results achieved in reports
• Include insightful explanations and recommendations to drive further enhancements for our clients in reports

Preferred Qualifications

• Knowledge of Merchant Center
• Knowledge of e-commerce
• Spanish language skills