Paid Media Specialist

Summary

Join Geek Powered Studios as a Paid Media Specialist! This role requires 1-2 years of agency experience managing paid media campaigns across various platforms. You will execute and optimize campaigns, analyze data, prepare reports, and collaborate with clients. Strong analytical, communication, and organizational skills are essential. The position offers a competitive salary, uncapped PTO, flexible hours, remote work, and comprehensive benefits including 401k matching, health insurance, and profit sharing.

Requirements

• 1–2 years of paid media experience in an agency setting is required
• Hands-on experience with Google Ads and Meta Ads; additional platforms are a plus
• Familiarity with tracking tools (e.g., Google Analytics, Tag Manager) and reporting platforms
• Strong organizational and time-management skills, with the ability to meet strict deadlines
• A results-driven mindset with strong analytical and problem-solving abilities
• Excellent communication skills for client and team collaboration
• Attention to detail, particularly in campaign setup and reporting
• Eagerness to learn and adapt to new tools and techniques
• Proof of eligibility to work in the US as a W2 employee without sponsorship
• Must be US-based
• Must be able to successfully work remotely

Responsibilities

• Execute paid media strategies across platforms like Google Ads, Bing, Meta, Instagram, Pinterest, YouTube, and TikTok
• Manage campaign budgets and monitor key performance metrics (e.g., CPA, ROAS, conversion rates)
• Create and test ad copy, audiences, and creative assets to maximize results
• Conduct keyword research, manage negative keywords, and implement bidding strategies
• Support A/B testing efforts to optimize campaign performance
• Assist with audience segmentation and targeting to align with client goals
• Monitor and analyze campaign performance, providing actionable recommendations
• Prepare performance reports and participate in client meetings to share insights
• Use tools like Google Analytics and reporting platforms to track and measure results
• Assist with client onboarding and regular communication, including calls and presentations
• Collaborate with senior team members to align campaign execution with broader strategies
• Stay informed about platform updates, industry trends, and best practices
• Work under the mentorship of senior team members to develop advanced skills in paid media strategy and execution

Preferred Qualifications

E-commerce or Shopify experience is a bonus but not required

Benefits

• Salary Range: $55,000–$65,000/year, based on experience
• Uncapped PTO + paid holidays
• Flexible start times
• Fully remote/work-from-home
• 401K or Roth with company match
• Medical, dental, vision, and life insurance plans
• Profit-sharing program eligibility after 1 year of employment