Paid Media Specialist

Summary

Join our dynamic team as a Paid Media Specialist and drive traffic, conversions, and ROI across various digital platforms.

Requirements

• Minimum of 3 years of experience in digital marketing; agency experience is a plus
• Proven expertise in managing Google Ads campaigns and optimizing performance
• Ability to analyze data, apply critical thinking, and generate actionable insights to drive marketing success
• Excellent communication and interpersonal skills, with a talent for building and maintaining relationships
• Hands-on experience in digital ad analytics software and a deep understanding of performance metrics (e.g., CTR, CVR)
• Minimum 2 years of experience in search engine marketing, specifically in bid monitoring and adjustment of paid search campaigns, and creating highly relevant and targeted ad copy
• Ability to handle multiple tasks in a fast-paced environment and under tight deadlines
• Detail-oriented and organized, with strong enthusiasm, creativity, and a commitment to paid media and client work
• An entrepreneurial spirit with a passion for knowledge and personal growth
• Google Search and Google Display Certifications are required; Google Shopping and Meta Certification is a plus

Responsibilities

• Develop effective paid media strategies and campaigns across platforms such as Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest, and other relevant advertising channels
• Oversee paid campaigns across all digital channels to ensure strong ROI and efficient customer acquisition costs (CAC)
• Manage and optimize Google Ads and Meta Ads campaigns, including keyword research, performance analysis, budget management, and bid strategies to enhance campaign effectiveness
• Collaborate with Campaign Managers and clients to understand their digital marketing needs and deliver tailored solutions that meet their objectives
• Analyze performance data and provide intelligent analysis, interpretation, and appropriate action using critical thinking to inform marketing strategies and improve overall campaign performance
• Monitor market trends and competitor activities to identify opportunities for innovation and growth
• Work closely with the Campaign Managers and Technology team to identify and implement process enhancements or automation opportunities to boost efficiency and business results
• Share funnel conversion improvement ideas, feedback, and present results to the management team; implement and report on A/B testing and conversion rate optimization
• Execute timely in a fast-paced environment through effective time management and prioritization skills

Benefits

• You'll work with a dynamic team in a creative and fast-paced environment
• You'll get a great salary and time off
• You'll get to work remotely from wherever you want! (As long as it has reliable WiFi and a comfortable place for you to work.)