Remote Paid Media Specialist, TikTok Expert

Summary

Join our team as a Paid Media Specialist - TikTok Expert and utilize your hands-on execution skills and deep understanding of TikTok's advertising platform to execute campaigns, analyze and optimize performance, conduct quality assurance processes, and stay current with the latest trends and updates on TikTok.

Requirements

• Hands-on Experience: 2-4 years of hands-on experience in executing paid media campaigns, specifically on TikTok. Experience within an agency environment or large-scale company is a must
• Platform Expertise: Deep knowledge and experience with TikTok's advertising platform is essential
• Analytical Skills: Highly analytical with a love for data. You should have a sharp eye for detail and a serious approach to QA processes
• Problem-Solving: A proactive, independent problem-solver who thrives in a fast-paced, results-driven environment
• Communication: Strong communication skills, both written and verbal, with the ability to present data and insights effectively to stakeholders

Responsibilities

• Execute Campaigns: Serve as the platform expert, independently building, configuring, and managing paid media campaigns on TikTok
• Analyze and Optimize: Monitor campaign performance meticulously, analyze key metrics, and make data-driven adjustments to achieve and exceed KPIs
• Quality Assurance: Conduct rigorous QA processes to ensure campaign accuracy and effectiveness, maintaining high standards throughout execution
• A/B Testing: Perform A/B testing to refine strategies and maximize ROI, ensuring every campaign is optimized for success
• Stay Current: Keep up with the latest trends and updates on TikTok to ensure campaigns are at the cutting edge
• Collaborate: Work closely within the team to contribute to overall success, while managing relationships with media partners to enhance campaign performance