Paid Media Specialist

Summary

Join our team as a Hands-on Keyboard Retail Media Manager and contribute to delivering specified KPI's across retail media networks, managing media budgets, analyzing data, and presenting insights to internal and external business partners.

Requirements

• Experience managing and optimizing Sponsored Products campaigns across Amazon, Walmart, Target, Instacart, DoorDash, and Kroger
• Experience managing and optimizing Display campaigns on the Amazon DSP
• A BS or MS/MBA in a Business, Computer Science, Statistics, or Information Systems related field
• Experience with digital media buying platforms
• Experience with using data to identify business-building insights and then turning those insights into a solution or process
• Strong communication skills are required
• Experience in Microsoft Office suite of tools including Excel, PowerPoint, and Word

Responsibilities

• Co-Manage North America digital media campaigns across retail media networks (RMNs), owning the campaigns from creation through ongoing optimization to deliver specified KPI’s
• Effectively and efficiently manage media budgets across brands with careful consideration
• Using real time data—analyze & identify insights to deliver incremental and profitable growth for our brands via e-retail search and retailer owned & operated display
• Create standardized reporting and present data on a regular basis to internal and external business partners
• Be a platform expert on retail media trading platform – understand and share new or scalable capabilities, utilize existing tools to drive retail media KPIs
• Be a thought leader and help us transform what winning looks like via new ideas, processes, and outside-the-box thinking
• Lead proof of performance and stewardship for media activities

Preferred Qualifications

• Experience working across multiple Retail Media Networks (RMNs), DSPs across multiple brands
• Experience working in Pacvue or similar API based platforms integrating data across RMNs
• Experience working/analyzing media campaign conversion
• Data Analytics skills, including experience using analytical tools such as KNIME, Python, Power BI, or Tableau
• Familiarity media KPIs and metrics