Senior Paid Media Specialist

Summary

Join GoDaddy as our new Senior Specialist - Paid Media, a remote position based in India. You will leverage your expertise in paid digital marketing to develop omnichannel strategies, manage accounts, and automate reporting. This role requires strong analytical skills and experience with various paid media platforms. You will be responsible for crafting media plans, managing budgets, and conducting data analysis to optimize campaign performance. This is an opportunity to make a significant impact within a dynamic technology environment. GoDaddy offers a comprehensive benefits package, including paid time off, retirement savings options, and health benefits.

Requirements

• 3+ years of confirmed experience with multiple channels/platforms, including: social (Meta, Reddit, LinkedIn, Twitter), search (Google & Bing Ads), OLV (YouTube) or display (YouTube, GDN, DV360, etc.)
• Experience planning omni-channel tactics to hit a specific business goal - ex: plan spend across display/video/social/TV/OTT/SEM to efficiently drive traffic, or leads, or revenue, etc. With knowledge of product economics and how to calculate – LTV, CAC, ROAS, etc
• Experience putting together media plans, to drive business performance, coupled with hands on evaluation of media planning results
• 2 years of hands-on experience with Google Analytics
• 2 years in Account Management or in a strategy role
• Exceptional analytical skills and proficiency with manipulating and reporting on sophisticated data sets. Familiarity with corresponding tools such as Tableau, Google Analytics, and Excel pivot tables
• A customer-centric view with a passion for gaining customer insights and translating insights into marketing strategies and execution, including the ability to communicate sophisticated concepts clearly and simply
• A strong self-starter, flexible and able to drive initiatives independently and run multiple projects

Responsibilities

• Work in partnership across our teams to identify performance opportunities and craft quarterly/annual media plans
• Collaborate with strategy and local markets to produce: Quarterly/Annual Channel mix recommendations for audience target recommendations, goal setting and strategic presentations
• Identifying potential audience, channel, or platform expansions for testing
• Own paid media campaign budgets and collaborate with local GTM campaign operators on all aspects of communicating spend pacing, identify critical metric anomalies and evolving resolution tactics and seek opportunities for budget optimisation based on intra-month performance trends
• Own data pulls, merging of data, and automation of report building and extract relevant data from internal databases and platforms (Google Analytics/Tableau/AWS Quick Sight)
• Scrape and collate data from external sources such as social media platforms, industry databases, etc
• Cleanse and preprocess data to ensure accuracy and consistency, handling missing values, duplicates, and outliers optimally
• Conduct exploratory data analysis to derive insights and identify patterns, and merge data from various sources to build comprehensive datasets for analysis
• Use statistical techniques and data visualisation tools to interpret findings
• Schedule automated report generation using tools like Google Sheets/Excel/Looker Studio

Benefits

• Paid time off
• Retirement savings (e.g., 401k, pension schemes)
• Bonus/incentive eligibility
• Equity grants
• Participation in our employee stock purchase plan
• Competitive health benefits
• Parental leave