Paid Media Strategist

Summary

Join Ignite Visibility as a Paid Media Strategist and be a strategic partner for our clients, managing and executing paid search and display campaigns across various platforms. You will be responsible for campaign setup, optimization, budget management, and reporting, collaborating with other teams to maximize ROI. This senior-level role requires 4+ years of paid media experience, Google Ads certification, and proficiency in Google Analytics and other marketing tools. Success in lead generation and e-commerce accounts is essential, along with strong presentation and communication skills. Ignite Visibility offers a collaborative, fully remote work environment with various awards and recognitions.

Requirements

• 4+ years paid media strategy and hand-on implementation experience with emphasis on Google search ads (google ads)
• Google ads certification
• Google Analytics, Google Tag Manager, Google Search Console, and Universal Analytics 4 experience
• Hands on experience in managing $20k+ monthly client campaign budgets
• Proven success with lead gen and eCommerce accounts
• Excel / Google sheets competency including pivot tables and v-lookups
• Data studio or similar reporting experience with data visualization
• Bachelor’s degree in business, Communication, Advertising, Marketing, or related field
• Strong Presentation Skills, Creative, Customer Focused & Action Oriented
• Strong English communication skills, verbal and written
• Strong Attention to Detail

Responsibilities

• Be a strategic partner for our clients
• Initial campaign set up including keyword research, ad copy, and conversion tracking
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search, display, and social media campaigns
• Track, report, and analyze website analytics and paid media initiatives and campaigns
• Manage campaign expenses, optimization, stay on budget, estimate monthly costs, and reconcile discrepancies
• Consult on landing page best practices and copy adjustments needed to improve post-click engagement and conversion
• Perform ongoing paid keyword discovery, expansion, and optimization
• Research and analyze competitor advertising
• Will be expected to meet or exceed project deadlines and budgeted hours. If deadlines or budgeted hours will not be met, communication with the team is expected before the fact
• Keep track of all details on project status and next steps. Be able to report that information when requested
• Assist in building systems and protocols internally
• Ability to communicate rapidly and effectively with all parties involved in the projects
• Will be expected to have a drive to continually learn and grow in knowledge and skill of paid media
• Stay on top of industry trends in order to stay on the cutting edge
• Assist sales team with presentations and proposal development
• Performs other duties as assigned by management

Preferred Qualifications

Experience with franchise business or multi location business highly desirable

Benefits

• A collaborative environment focused on client success and career development
• Fully remote workforce with optional San Diego office