Paid Search Manager

Summary

Join Townsquare Ignite as a Paid Search Manager and contribute to the planning, implementation, and optimization of search marketing campaigns. This remote role demands close collaboration within a team, focusing on day-to-day account management and meeting client KPIs. While strategic thinking is a plus, resourcefulness and initiative are key. You will manage paid search campaigns across platforms like Google and Bing, analyze performance data, and create compelling ad copy. The ideal candidate possesses strong analytical and communication skills, along with experience in digital advertising. This position offers a competitive base salary, bonus plan, and comprehensive benefits.

Requirements

• Bachelor’s degree in Finance, Economics, Mathematics, Statistics, Advertising or Marketing
• 1-2 years hands-on experience buying media through Google and Bing, proven track record of exceeding client’s goals
• Must be proficient, intermediate level, with Excel, PowerPoint, Word
• Self-motivated with the ability to work in both a team environment and independently
• Excellent interpersonal and communication skills - Able to speak, write clearly and persuasively
• Aptitude for learning new skills and procedures
• Above-average problem-solving skills and troubleshooting
• Strong organizational skills and detail-oriented
• Strong math and analytical skills
• Possess a strong understanding of digital advertising and the digital media landscape

Responsibilities

• Plan, execute, and optimize SEM campaigns to drive engagement and conversion
• Keyword analysis – build keyword lists, analyze search volume and make recommendations
• In-platform setup of paid search campaigns
• Text creative copywriting for paid search
• Day-to-day management of performance including oversight of bid recommendations, execution details, budgets/accounting to meet goals and KPIs of clients
• Maintain and track ROI and ad spend across all accounts monthly
• Keep up to date with best practices, bid management systems, keyword development tools, and industry research
• Pull and analyze daily campaign reports
• Generate monthly reporting and performance insights that lead to gains against client business objectives
• Troubleshooting any technical and performance issues
• Timely delivery of all tasks
• Also responsible for other duties as assigned, such as supporting on special projects and assisting Associate Paid Search Manager in development of search strategies
• Responsible for account record keeping including IOs, Asana tickets, and email correspondence

Preferred Qualifications

Experience managing home services Search and LSA accounts

Benefits

• Competitive base plus bonus plan
• 3 Weeks PTO
• 9 Paid Holidays (Two personal/floating Holidays)
• Health, Dental, Vision
• 401(K)
• Company provided laptop
• Continuous training opportunities
• Fully remote opportunity
• Unlimited Growth Potential - Ignite is one of our fastest growing divisions and we only promote from within!